Regional Education Manager

Overview

The Regional Education Manager leads the development, training, and coaching of Territory Sales Managers and retail partners across the region. You are responsible for elevating artistry, selling skills, and brand expertise through impactful education that drives measurable results. You’ll design and deliver innovative training experiences—transforming product knowledge and category expertise into compelling, on‑brand learning that inspires confidence and skill at every level.

As a true product enthusiast, you’ll empower teams with the tools, techniques, and confidence needed to deliver exceptional client experiences and fuel sales growth. In this role, you will also collaborate on the creation and evolution of ABH educational content, including video assets, core training programs, artistry curriculum, selling modules, and materials for core and new product launches. Your leadership ensures consistent talent development, strong execution in the field, and an elevated standard of education that keeps ABH at the forefront of the beauty industry.

• Training & Performance Development
  • Elevate retail store associate performance at point of sale by executing training strategies that strengthen product expertise, selling behaviors, and brand representation.
  • Provide ongoing coaching and on‑floor education to drive artistry confidence, service excellence, and conversion in‑store.
  • Develop Retail Associates and Makeup Artists through tailored coaching, role‑model leadership, and structured development plans aligned with regional business goals.
  • Partner with Territory Sales Managers to identify training needs per retailer and door, building customized programs that reinforce sales objectives and POS execution.
• Content, Curriculum & Education Strategy
  • Serve as a subject matter expert for product, category knowledge, artistry, and selling skills—informing educational content, videos, digital modules, and training materials.
  • Collaborate cross‑functionally to design, refine, and evolve ABH training programs to ensure relevance, effectiveness, and alignment with business priorities.
  • Prepare and lead training sessions for Territory Sales Managers, Retailers, and store teams, ensuring consistent delivery of on‑brand product, artistry, and sales education.
  • Customize all education and presentation materials for regional audiences, ensuring content is impactful, actionable, and aligned with POS realities.
  • Partner closely with sales teams to coordinate trainings, events, and education strategies that directly support financial goals and accelerate sell‑through.
  • Analyze business performance, POS opportunities, and coaching results; implement targeted education plans to address gaps and strengthen door‑by‑door performance.
  • Actively monitor competitor activity, pricing, and training approaches; share insights and recommendations to inform strategy and maintain market advantage.
  • Stay informed on emerging beauty, retail, social, and education trends to continuously elevate ABH’s training approach.
• Training Facilitation & Program Execution
  • Facilitate training seminars, seasonal programs, advanced artistry sessions, and selling‑skills workshops that elevate both customer experience and sales outcomes.
  • Develop local training initiatives aligned with national education strategies; communicate program plans to Territory Sales Managers and ensure timely follow‑up.
  • Support planning and facilitation of regional conferences and annual Summit meetings, contributing to impactful education moments for the field.
• Operational Excellence & Budget Management
  • Manage all administrative aspects of the role, including travel, expenses, budgeting, and training material inventory.
  • Evaluate special events and training effectiveness, providing clear recommendations to the Regional Sales Director and VP of Brand Education.
  • Anticipate training needs and resource requirements to maximize impact and efficiency within budget.
  • Conduct cost analysis for travel and training initiatives, ensuring responsible and strategic budget usage.
  • Work with the VP of Brand Education and market leaders to leverage shared resources, co‑host training, and…