Director, Marketing Strategy Creative and Member Communications

Salary Range: $ (Min.) - $ (Mid.) - $ (Max.)

Established in 1997, L.A. Care Health Plan is an independent public agency created by the state of California to provide health coverage to low-income Los Angeles County residents. We are the nation’s largest publicly operated health plan. Serving more than 2 million members, we make sure our members get the right care at the right place at the right time.

Mission: L.A. Care’s mission is to provide access to quality health care for Los Angeles County's vulnerable and low-income communities and residents and to support the safety net required to achieve that purpose.

The Director, Marketing Strategy Creative and Member Communications oversees all Marketing areas and the Creative Services unit. The Director is responsible for supporting senior leadership in change management efforts that unify the teams to ultimately provide an end-to-end comprehensive experience in how it supports all line of business (LOBs) across the enterprise. Direct and enhance all branding efforts for L.A. Care's products and services, leading a matrixed team in a cross-functional environment.

In close collaboration with leadership and internal teams, the Director develops strategic initiatives to achieve and sustain market growth. This position is responsible for overseeing marketing operations and sales support functions and requires proactive collaboration with key stakeholders to drive successful growth and retention strategies.

The Director leads and oversees the Annual Marketing Plan development, actualization and monitoring efforts. This includes sub-product marketing annual plans that also encompass Go-To-Market efforts for each LOB. A key aspect of this position is leading the strategic planning and program execution for growth and retention initiatives across L.A. Care’s direct lines of business. The Director also manages features of annual L.A. Care Brand marketing programs.

This position emphasizes developing and executing strategies that build a positive brand identity, attract new members, and support retention of existing members through integrated marketing campaigns and programs that educate consumers on the benefits.

This position is responsible for directing all aspects of running an efficient team, including hiring, supervising, coaching, training, disciplining, and motivating direct reports. Develops strategic plans, drives change and influences critical business outcomes. Oversees operations, ensuring efficiency and effectiveness.

• Provide strategic oversight of the teams, ensuring creative initiatives align with overall marketing strategy and brand positioning. Collaborate closely with key stakeholders to provide high-level guidance when needed, set priorities, review major outputs and ensure brand consistency is maintained.
• Partner with internal teams and advertising vendors to develop comprehensive annual Marketing plans that align with L.A. Care’s enterprise goals and objectives while advancing overarching business and product-specific objectives through effective Go-To-Market strategies.
• Lead cross-functional unit work groups to compile relevant data required to develop annual plans. Develop a product-based and master calendar of Marketing activities for transparency and alignment with business partners. Business plan roadmaps will reflect the development of a plan from start to end with a comprehensive analysis of market conditions, strategy and tactics. Interface directly with sales leadership to consider all business and regulatory state requirements and/or restrictions.
  
  Develop and maintain product dashboards for transparency and to be shared with the senior and executive management.
• Develop and drive strategies to streamline and eliminate redundancies and irrelevant touchpoints resulting in a consistent and cohesive end to end member journey. Lead development and execution of the go to market strategy across all LOBs. Ensure regulatory compliance is adhered to in all marketing outputs. Develop and execute on organizational brand strategy, communication and creative elements into product advertising. Define the strategy and deliver…