Senior Social Media Manager

Description

About Legal Zoom
Legal Zoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.

• CANDIDATES IN LOS ANGELES ARE PREFERRED

Legal Zoom’s Brand & Creative team is hiring a Senior Social Media Manager — a strategic, operational, and execution-focused individual contributor to drive Legal Zoom’s organic social presence. This person will lead the development and evolution of our social strategy, run day-to-day organic channel operations, manage influencer/customer outreach and reactive community management, and own social reporting and experiment design. This is a strategy + ops + project management role: you’ll translate business objectives into social-first programs, design reliable processes, and move a high volume of fast-paced work to completion.

• Lead the strategic planning across Legal Zoom’s organic social across platforms, including audience strategy, content pillars, KPI frameworks, and experimentation plans
• Own the content calendar, publishing cadence, and channel playbooks. Ensure operational excellence in scheduling, asset delivery, approvals, and publishing to spec.
• Identify and deploy strategies and tactics to increase follower growth and engagement
• Collaborate with cross-functional teams on product and comms-related initiatives to integrate into the social content calendar
• Develop insights-informed and on-trend creative briefs for content creation by our content creator, designer, video editor, and art director
• Collaborate with creatives to ensure content is optimized to platform behaviors and formats
• Lead reactive community responses and escalation workflows in partnership with Brand & Creative and Care teams; build guardrails, tone, and response playbooks to maintain brand voice while protecting customers and the brand.
• Run organic customer and creator programs from identifying subjects to outreach, partnership briefs, and measurement.
• Conduct social listening and build dashboards that turn data into decisions and help optimize performance on a monthly cadence
• Maintain a continuous signal pipeline on cultural and platform changes and translate those signals into recommended tests and content ideas.
• Create scalable processes for briefs, approvals, asset handoffs, and campaign post-mortems.

• 5-8+ years of hands-on social media/brand marketing experience (or equivalent), including ownership of organic social strategy and operations
• Experience with enterprise social tools (e.g., Sprinklr, Hootsuite, Brandwatch, Sprout) and analytics platforms.
• Demonstrated ability to lead social strategy and run day-to-day execution (content calendar management, publishing, community response).
• Exceptional program and project management skills — you are impeccably organized and thrive in managing many concurrent, time-sensitive projects.
• Deep platform knowledge and up-to-date best practices across major social apps (incl. short-form video, social search optimization, metadata/subtitles, discovery signals).
• Strong analytical chops: experience building dashboards, running A/B tests, designing experiments, and translating quantitative and qualitative insights into strategy.
• Experience with influencer/creator outreach and partnership management (identification, briefs, measurement).
• Excellent written and oral communication skills; ability to present strategy to senior stakeholders and align cross-functional partners.
• Proven bias for action, high ownership, and comfort in moving fast with high volume and velocity of projects.

Legal Zoom is a remote-first company, and the national range for this role is $104,600 - $139,500. Actual compensation offered will depend on several factors, including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In…