Senior Associate, SEM

About Klook

We are a leading pan‑regional experiences platform in Asia Pacific, purpose built to digitalise experiences and make them accessible to every traveler.

Our mission is to build the digital infrastructure for the global experience economy – empowering merchants to share their passions and travelers to discover the heartbeat of each destination.

We operate a mobile‑first, curated platform featuring diverse experiences across global destinations.

Do you share our belief in the wonders of travel?
Global citizens ourselves, Klookers are not only curating memorable experiences for others but co‑creating our world of joy within Klook.

We work hard and play hard, upkeeping our high‑performing culture as we are guided daily by our 6 core values:

• Customer First
• Push Boundaries
• Critical Thinking
• Build for Scale
• Less is More
• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

Campaign Execution & Optimization Support

• Assist in the day‑to‑day management and optimization of large‑scale paid search campaigns across Google Ads, Microsoft Ads, and other platforms.
• Implement bid adjustments, budget changes, keyword expansions, and negative keyword additions as directed.
• Support the creation and testing of new ad copy, ad extensions, and campaign structures.
• Ensure proper tracking and tagging is in place for accurate performance measurement.

Performance Monitoring & Reporting

• Pull, compile, and analyze campaign performance data from various sources (Google Ads, Google Analytics, internal dashboards).
• Generate regular performance reports for the SEM Manager and other stakeholders, highlighting key trends and observations.
• Assist in identifying opportunities for improvement based on data insights.

Keyword & Ad Creative Management

• Conduct thorough keyword research to identify new opportunities and maintain comprehensive negative keyword lists.
• Support the refreshing and optimization of ad creative assets.

Competitive Analysis & Market Research

• Assist in monitoring competitor activities in paid search across Western markets.
• Stay informed about general SEM industry trends, platform updates, and best practices.

Collaboration & Learning

• Work closely with the SEM Manager to understand strategic goals and translate them into actionable tasks.
• Collaborate with Data Analytics, Content, and Product teams to ensure alignment and leverage insights.
• Actively participate in training and development opportunities to enhance SEM expertise.

• 1+ years of hands‑on experience in Search Engine Marketing (SEM)/Paid Search, either from an internship, agency, or in‑house role.
• Working knowledge of Google Ads platform (certification is a plus). Familiarity with Microsoft Ads is advantageous.
• Strong analytical aptitude with comfort working with numbers and large datasets.
• Proficiency in Microsoft Excel (pivot tables, VLOOKUP, basic formulas) is essential.
• Familiarity with Google Analytics or similar web analytics platforms.
• Basic understanding of digital marketing concepts (e.g., CPC, CPA, CTR, Conversion Rate).
• Excellent attention to detail and strong organizational skills.
• Proactive, eager to learn, and a self‑starter who can take initiative.
• Good communication skills, both written and verbal.
• Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field.
• Fluency in English is required. Proficiency in additional Western European languages (e.g., French, German, Spanish, Italian) is a plus.

• Experience with in the travel or e‑commerce industry.
• Exposure to SQL or data visualization tools (e.g., Tableau, Looker Studio).
• Experience with A/B testing or conversion rate optimization (CRO).
• Python or another programming language or fluency in vibe coding.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive.…