AVP​/Head of eCommerce

Company Description

The Wonderful Company is committed to offering high-quality, healthy, and iconic brands such as Wonderful Pistachios, Wonderful Halos, FIJI Water, and POM Wonderful. We're looking to make the world a healthier place through an uncompromising commitment to the well-being of our employees and their families. We foster a collaborative workforce that encourages an entrepreneurial spirit and openness to change.

The AVP, eCommerce leads and mentors a high-performing team of eCommerce experts, driving the vision, strategy, and growth of online sales and digital marketing across Amazon, Pure Play platforms, and National and Regional retailer websites.

Working across all of Wonderful's iconic healthy food and beverage brands, including FIJI Water, Wonderful Pistachios, POM Wonderful, Citrus, and JUSTIN Wines, the AVP ensures cohesive strategy and scalable execution across a diverse, multi-brand portfolio.

This role is responsible for setting the enterprise eCommerce strategy, strengthening retailer partnerships through effective negotiation, and ensuring best-in-class execution across digital shelf and retail media. The AVP establishes the structures and systems that enable scalable growth, while serving as the voice of eCommerce across the organization, influencing cross-functional priorities, investment decisions, and long-term capability building.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Job Description

Technical Leadership:

* Possess a strong command of eCommerce ecosystems, performance metrics, financial drivers and operations in order to effectively lead priorities and strategy across Pure Play Platforms and National Retailer websites.

* Ability to connect data, business acumen, experience, and strategic vision to build scalable systems and frameworks that drive decisive action and measurable results.

* Demonstrate a deep understanding of navigating Amazon's Vendor and Seller models including negotiating AVNs, managing accrual structure, chargebacks and shortages and high level of familiarity of Amazon's commercial priorities, internal dynamics and way of working.

* Provide strategic direction to advertising strategy on Pure Play Platforms, National Retail Media Networks and other media providers. Ensure digital advertising strategy and investments align with growth, profitability and brand objectives. Understand how to evaluate programs and measure success.

* Define and uphold best-in-class digital shelf execution, including large-scale syndication across multiple retailer platforms, PDP optimization, keyword indexing, content strategy and ratings / reviews.

* Possess a strong understanding of the broader retail environment, including trade investment, assortment, supply chain, in-store dynamics, and retailer negotiations to translate and support those realities into informed digital strategy and execution on  platforms.

Organizational Leadership:

* Serve as the voice of eCommerce across the organization, educating cross-functional teams on channel dynamics, retailer expectations, and digital growth drivers. Advocate for eCommerce priorities in enterprise discussions, ensuring digital considerations are embedded in broader business decisions, planning processes, and resource allocation.

* Drive cross-functional alignment across Sales, Marketing, Finance, Supply Chain, and Brand teams, gaining buy-in for structures, budgets, and investment priorities that support eCommerce growth objectives. Build consensus in a complex matrixed environment and be able to influence without direct authority.

* Translate complex data into clear, compelling narratives, tailoring the message appropriately for leadership, marketing, and sales audiences. Demonstrate strong presentation skills, including advanced PowerPoint capabilities and the confidence to present effectively to both large and small groups, in person and virtually.

* Lead, develop, and scale a high-performing eCommerce team, setting clear expectations, fostering accountability, and creating an…