Director of Social Commerce

Our beauty client is building a social commerce function across their multi-category brand portfolio and seeking a strategic leader to drive this effort. The role will leverage best-in-class practices and resources—both in-house and external—to unlock growth opportunities for each brand in this emerging channel and serve as a key strategic partner. The Director of Social Commerce to build and lead the social commerce function across a portfolio of brands.

This newly created role will develop the strategy, processes, KPIs, and team structure to drive growth in this emerging channel.

Lead the strategy and execution across social commerce platforms (Tik Tok Shop, You Tube Shopping, etc.), with responsibility for content pipelines, commerce-focused influencer partnerships, and full P&L ownership. Develop and execute a comprehensive social commerce strategy that integrates content, community, and commerce to drive customer acquisition, brand awareness, engagement, and conversion.

• Develop and own end-to-end social commerce strategy across all platforms (Tik Tok Shop, You Tube Shopping, DTC channels)
• Own full P&L for the social commerce channel
• Achieve social commerce channel revenue targets as defined by leadership
• Define KPI’s to measure key drivers and optimize growth opportunities
• Define platform roles, audience segmentation, and channel objectives aligned with company growth priorities
• Establish program architecture including creator/partner segmentation, commercial models, content formats, activation cadence, and scaling playbooks
• Set performance benchmarks and measurement standards (GMV/revenue contribution, CAC/CPA, ROAS, conversion rate, content effectiveness, creative velocity)
• Lead agency relationships for social commerce; create financial and media goals, holding agencies and platform partners mutually accountable for results

• Optimize and execute social commerce channel strategies, including platform positioning, growth levers, and activation calendars
• Lead creator and affiliate recruitment and activation in alignment with social commerce mechanics
• Maintain scalable processes, templates, best in class practices and SOPs for all social commerce operations
• Oversee day-to-day creative pipeline operations, including briefing, quality assurance, asset acceptance, and archiving
• Partner with Paid Social teams to identify high-performing content and integrate learnings into the social commerce pipeline
• Collaborate with Creative and Paid Social teams to ensure continuous content flow aligned with campaign needs

• Develop and manage influencer and brand partnerships designed to drive measurable outcomes
• Create standardized partnership frameworks covering selection, commercial structures, deliverables, usage rights, and reporting requirements
• Coordinate with cross-functional teams to ensure campaign readiness and alignment
• Ensure overlapping creator initiatives are coordinated across organic, influencer/UGC, affiliate, and paid amplification efforts

• Track social commerce performance and provide insights to optimize creator mix, content formats, offers, and partner terms
• Deliver monthly performance reports with clear, actionable insights and recommendations
• Continuously refine strategy based on performance data and market trends

• Prior experience building out the social commerce function, leading strategy, and driving key KPIs
• Demonstrated successes analyzing data, and leveraging data to identify opportunities, measure success and influence decisions
• Strong cross functional collaboration across Brand, Ecommerce, Social, Finance and Supply Chain
• Proven builder skillset to scale people, process, and resources
• Prior P&L responsibility and success operating a profitable channel