Senior Growth Lead

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Lettr Labs is on a mission to make direct mail as effortless and impactful as digital advertising. Our platform brings the simplicity and scale of digital to direct mail, making it as easy to launch and optimize campaigns as it is to run ads online. We enable omni‑channel marketing orchestration by integrating direct mail alongside email, SMS, and paid ads to create smarter, more connected campaigns.

We're hiring a Senior Growth Lead to build and scale our growth engine from the ground up. Beyond just running campaigns, it's about architecting a system that drives predictable, scalable acquisition and revenue growth. You'll identify high‑leverage channels, design growth loops, and establish the infrastructure, tooling, and processes needed to scale efficiently. You'll lead experimentation strategy, define core metrics, and build programs that turn early wins into sustainable, compounding growth.

This is a foundational hire. You'll work directly with the CEO and leadership team to shape Lettr Labs' growth strategy and execute against aggressive goals.

• Own the growth strategy end to end— from channel selection to execution to scale
• Design, operationalize, and scale repeatable growth loops across direct mail, digital paid channels, partnerships, co‑marketing, and lifecycle campaigns
• Establish and optimize the entire funnel: lead generation, conversion, activation, retention, and monetization
• Set clear growth goals (CAC, LTV, activation rate, retention rate) and build the systems to hit them
• Identify and prioritize high‑leverage experiments with the highest ROI
• Architect the growth stack and workflows to accelerate execution, including automation, tracking, and attribution models
• Partner with Product and Engineering to bake growth mechanics directly into the platform
• Build and lead a small, high‑output team as the company scales

• 5+ years of growth or performance marketing experience with proven revenue impact
• Skilled in designing and owning data‑driven growth strategies
• Proficient with tools like Hub Spot, Zapier, Meta, Google, and Linked In Ads
• Deep expertise in funnel design, conversion optimization, and analytics
• Comfortable setting metrics and building processes in ambiguous, high‑growth environments
• Experienced collaborating across Product, Engineering, and Sales
• Familiarity with direct mail orchestration, enrichment tools, and analytics platforms (GA4, Hotjar, Looker Studio). Leverages AI and automation for scale and operational efficiency

• Experience leading growth for a B2B SaaS or marketing technology company
• Proven success launching new channels from zero to meaningful pipeline
• Background in partnerships, referral programs, or lifecycle marketing
• Strong command of data and attribution strategy

We look for people who take ownership, think strategically, and execute with precision. We value individuals who can simplify complexity, thrive in fast‑moving and ambiguous environments, and continuously learn and adapt. The best people here influence across teams—bringing together leadership, GTM, and technical partners to drive shared success.

We move fast, think clearly, and empower our team to own outcomes from day one. Joining Lettr Labs means helping shape both our product and our culture as we grow. You'll have real autonomy, meaningful ownership, and the opportunity to make an outsized impact without unnecessary bureaucracy. We believe in rewarding performance with competitive compensation and meaningful equity—because when we win, we win together.

Base salary range: $100,000 – $160,000 USD annually

Lettr Labs is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Lettr Labs is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures and throughout employment.

If you need assistance or any accommodation, please let us know. Lettr Labs does not accept unsolicited resumes from recruiters or employment agencies without a fully executed recruitment agreement in place. In the absence of such agreement, Lettr Labs reserves the right to pursue and hire any candidates without an obligation to pay fees. Agencies are requested not to contact Lettr Labs hiring managers or employees regarding recruiting services.