Head of Consumer Insights

About Us

Moose Toys exists to make kids superhappy. For this revolutionary brand, happiness lies at the heart of everything we do. Known for our trailblazing toy design, development and manufacturing, and strong commitment to the future of our planet, our toys are consistently recognised with global awards and accolades.

At Moose we are playful with a purpose. Fun is at the heart of everything we do, but we’re also very serious about the important stuff: our people, our values, and the planet.

• We're officially a Great Place to Work!
• We're a family.
• We're always learning.
• We give back in a big way.
• We're serious about sustainability.
• We bring the fun!

Visit our website or our Linked In Life page for more information on our amazing brands and people.

Head of Consumer Insights

Exempt

Full Time

Senior Vice President, Marketing Centre of Excellence

• Junior Researcher
• Customer Service Manager
• Customer Service Coordinators

Moose Toys is seeking a Head of Consumer Insights to uncover global insights that drive action, spark ‘aha’ moments and embed data-driven thinking that fuels innovation, brand building, and growth across Moose’s diverse toy portfolio.

As a strategic partner to Global Brand, Regional Marketing, Product Development, and Moose’s internal marketing agency, this leader will champion data driven decision making while preserving what makes Moose special: creativity, speed, and a strong connection to how kids actually play.

At Moose, we believe great insights spark great ideas. This role plays a critical part in shaping the next generation of play experiences loved by kids and families around the world.

• 8+ years’ experience in consumer or market insights, ideally within toys, entertainment, consumer products, or a related category.
• Proven expertise designing and leading custom research programs that influence innovation and brand strategy.
• Strong quantitative and qualitative skills, with the ability to connect data to real‑world consumer behavior.
• Demonstrated success influencing senior stakeholders and creative teams through insight, not just reporting.
• Experience managing external research partners and multiple stakeholders across geographies.
• Working knowledge of digital insight tools, consumer tracking, and analytics platforms.
• Advanced degree in psychology, statistics, economics, business, or a related field.
• Experience conducting consumer research across multiple international markets (e.g., North America, Europe, APAC).
• Passion for toys, play, entertainment, or gaming culture.

• Own Moose’s global consumer insights agenda, with a sharp focus on kids’ play patterns, parent decision‑making, fandoms, and emerging cultural trends that shape the toy industry.
• Continuously track shifts in play, entertainment, retail, and digital ecosystems to identify opportunities and risks for Moose brands.
• Act as a trusted thought partner to senior leaders, translating insight into clear implications for brand strategy, innovation pipelines, and go‑to‑market plans.
• Design, commission, and lead primary research programs (quantitative and qualitative), from brief and methodology through synthesis and storytelling.
• Balance speed and rigor by effectively leveraging external research agencies alongside in‑house tools and historical learning.
• Lead consumer learning for innovation launches, line extensions, packaging, and product updates, ensuring insights meaningfully shape decisions before launch.
• Develop and evolve global and regional audience segmentation frameworks for kids, parents, and collectors.
• Build rich profiles that uncover motivations, needs, tensions, and play drivers to inform product design, brand positioning, and communications.

• Synthesize complex data into clear, inspiring narratives that create lightbulb moments and prompt action.
• Tailor communication styles for diverse audiences, from creative teams and product developers to regional marketers and executive leadership.
• Build scalable tools, dashboards, templates, and insight frameworks…