Digital Marketing Manager; SEO & Paid Media

Position: Digital Marketing Manager (SEO & Paid Media)
# Digital Marketing Manager (SEO & Paid Media)## Shaka Wear
** Phone
* *** Location
* * Los Angeles, CA, United States
** Salary**$60,000 per year USD
** Experience
* * 5-10 yrs
** Job Type
** Full Time
** Date Posted
** February 20, 2026---###

Job Description Shaka Wear is a premium streetwear brand built on authenticity, quality, and cultural impact. Known for our heavyweight basics and iconic street silhouettes, we’ve grown from local staple to global name — driven by a loyal community and a powerful online presence.

We’re looking for a
**** Digital Marketing Manager**** (In-Person) who can take our online visibility and paid performance to the next level — combining
**** creative storytelling, data intelligence, and digital strategy
**** to fuel Shaka Wear’s next chapter of growth.###
**** Role Overview
**** As the
**** Digital Marketing Manager****, you’ll own and optimize the full digital funnel — from SEO and paid media to analytics and conversion. You’ll work closely with creative, e-commerce, and operations teams to grow Shaka Wear’s audience, drive qualified traffic, and maximize ROI across every digital channel.

You’ll bring both an analytical mindset and a streetwear-savvy creative perspective — someone who gets the culture
** and
* * the data.###
**** Key Responsibilities
******** 1. SEO & Content Visibility
***** Develop and execute a long-term SEO strategy to grow organic traffic and brand search authority.
* Optimize product pages, category pages, and editorial content for search intent and conversions.
* Collaborate with the creative and web teams to ensure strong on-page SEO and mobile performance.
* Use tools like Ahrefs, SEMrush, and GA4 to track rankings, trends, and growth opportunities.
**** 2. Paid Media Management
***** Lead and manage digital ad campaigns across Google Ads, Meta, Tik Tok, and You Tube.
* Build performance-driven ad strategies for awareness, retargeting, and conversion.
* Continuously test creatives, copy, and landing pages to improve CPA and ROAS.
* Manage ad budgets, pacing, and monthly reporting with clear insights and takeaways.
**** 3. Data, Analytics & Optimization
***** Oversee marketing data pipelines using GA4, Tag Manager, Meta Pixel, and Shopify analytics.
* Build and maintain performance dashboards to monitor traffic, sales, and customer behavior.
* Identify drop-off points and optimize the customer journey from ad click to checkout.
* Use data to influence creative and merchandising decisions.
**** 4. Growth & Experimentation
***** Launch and measure cross-channel growth initiatives (SEO + paid + email + influencer).
* Test new channels and tactics (e.g., Reddit Ads, Snapchat, affiliate marketing).
* Partner with design and creative teams to align campaigns with brand voice and culture.
* Stay ahead of digital trends in streetwear, music, and youth culture.###
**** Qualifications
* ******
* Required:

***** 4–6 years of digital marketing experience, ideally in
**** e-commerce
**** or
**** apparel****.
* Proven success managing
**** SEO and paid campaigns**** (Google, Meta, Tik Tok).
* Strong command of
**** analytics platforms**** (GA4, Tag Manager, Looker Studio).
* Data-driven decision-maker with experience improving CPA, ROAS, and conversion rates.
* Passion for
**** streetwear, music, or cultural marketing**** — understands Shaka Wear’s audience.
**** Preferred:
***** Experience with
**** Shopify Plus****,
**** Attentive****, and
**** influencer marketing programs****.
* Familiarity with
**** email automation****,
**** CRO tools****, and
**** affiliate platforms****.
* Ability to collaborate with creatives and understand brand storytelling.
**** KPIs / Success Metrics
***** Organic traffic growth (MoM / YoY)
* Paid media ROI and cost per acquisition (CPA)
* Keyword rankings and branded search volume
* Conversion rate and AOV improvements
* Ad creative performance (CTR, engagement rate)###
* Related
* ** Phone**###

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