Paid Media Analyst

Paid Media Analyst

Wilshire Law Firm is a distinguished, award‑winning legal practice with over 18 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients.

You will work side by side on a team of dynamic, collaborative, and client‑focused professionals who are committed to delivering on our founding core values:
Excellence, Teamwork, and Integrity.

We are seeking a Paid Media Analyst to support performance marketing leadership with data integrity, attribution accuracy, and actionable insights across paid acquisition channels. This role will analyze performance data from campaigns across multiple channels including search, video, programmatic, CTV, and radio to ensure campaigns are measured accurately and optimized effectively.

You will work closely with performance and intake teams to validate lead flow, troubleshoot tracking issues, monitor funnel conversion from click → call → retained case, and deliver clear reporting that informs budget allocation and growth strategy. This is a highly analytical role for someone who understands that clean data drives profitable acquisition.

• Aggregate and analyze performance data across Google, Microsoft, Meta, You Tube, CTV, radio,call tracking platformsandlandingpages.
• Monitor full‑funnel metrics fromclick→ call → qualified →retainedcase toidentifyefficiency gaps and revenue leakage.
• Validate andmaintainattribution accuracy across CRM,mar Techsystemsand tracking infrastructure.
• Identifydiscrepancies in lead counts, duplicate entries, routing errors, and reporting inconsistencies.
• Build andmaintaindashboardstracking spend, CPL, CAC, cost‑per‑case, retention rates, and forecasting models.
• Partner with Paid Media and Searchteams to surface optimization opportunities based on performance trends and cohort behavior.
• Conduct performance deep dives and competitive analysis to inform budget allocation and bidding adjustments.
• Support forecasting models with historical data, conversion velocity, andintake performance benchmarks.
• Document tracking architecture, reporting logic, and data workflows to ensure operational transparency and continuity.

• 4–6+ years of experience in marketing analytics, paid media analysis, or performance reporting in a lead generation environment.
• Strongproficiencyin Google Ads,GA4, Excel, and data visualization tools (Looker, Tableau, Power BI, or comparable platforms).
• Experience working with CRM systems (Salesforce or similar) and call tracking platforms.
• Understanding of attribution models, conversion tracking, and cross‑channel performancemeasurement.
• Ability to reconcile data discrepancies and diagnose tracking or routing errors.
• Strong analytical thinking with the ability to translate data into actionable insights for leadership.

• $95,000 - $120,000 depending on experience

• Paid time off and paid holidays
• Opportunities for growth and advancement
• Team outings and sponsored events
• Employee referral bonus programs
• Firm‑paid Medical HMO with affordable upgrades
• Firm‑paid Life and AD&D insurance
• Low‑cost Dental and Vision plans
• 401k
• FSA (Flexible Spending Account)
• EAP (Employee Assistance Program)
• Pet Insurance

Strive for Excellence. Fight for Justice. Foster Unity.

Wilshire Law Firm celebrates being an equal employment opportunity provider to all people in accordance with all applicable laws. We are committed to providing reasonable accommodations to assist individuals with disabilities during the application process and to facilitate their performance of essential job functions throughout their employment.

Los Angeles, Irvine, San Diego, Oakland, Sacramento