Analyst, Marketing Data

Analyst, Marketing Data|Wonderful Agency# Analyst, Marketing Data Wonderful Agency | Los Angeles, CA | Brand marketing | Associate | Full-time | Job e
* Email## Company Description The Wonderful Company is a privately held $6 billion company committed to providing high-quality, healthy brands and helping improve the lives of the people who live and work in the places where we operate. Ranked No. 1 on the 2025 PEOPLE Companies That Care list and one of Fortune magazine’s “100 Best Companies to Work For” in the U.S., The Wonderful Company is continually recognized for its dedication to the well-being of its workforce, their communities, and the planet.

We are seeking a highly analytical and detail-oriented
** Marketing Data Analyst
** to join our in-house agency team supporting a portfolio of premium and luxury brands. This position plays a pivotal role in transforming complex marketing data into strategic insights that drive growth, retention, and long-term brand value.

The ideal candidate combines a strong understanding of digital marketing performance with the technical skills to work directly in Big Query, SQL, ETL pipelines and BI visualization tools. You’ll partner with channel leads across email/SMS, paid search, paid social, CRO, and web analytics to enhance measurement frameworks and optimize media effectiveness.

This role requires strong platform knowledge and hands-on experience to develop strategic, creative recommendations. You’ll execute initiatives to achieve brand objectives and confidently pressure-test insights and recommendations across the paid media team and with key stakeholder groups. You’ll collaborate across departments and business units, using a test-and-learn mindset to drive continued growth across the company.

This position will be based at our
** West Los Angeles, CA
** office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.##

Job Description
* Analyze and interpret marketing performance across multiple channels, including email, SMS, paid search, paid social, and web analytics, providing actionable insights to internal stakeholders and brand teams.
* Develop and maintain multiple dashboards and reporting frameworks that monitor KPIs such as acquisition, conversion, retention, and subscription health.
* Collaborate with marketing and creative leads to inform audience segmentation, creative testing, and campaign optimization strategies.
* Use SQL and Big Query to extract, clean, and model datasets across various sources, ensuring data accuracy and consistency.
* Build automated reporting workflows using ETL tools (e.g., Funnel.io) to streamline data ingestion and reduce manual processes.
* Support A/B and multivariate testing, providing statistical insights and recommendations for ongoing optimization.
* Present findings through clear visualizations and executive-level, actionable, forward-looking summaries that influence marketing and business decisions.## Qualifications
* 4-6 years of experience in marketing analytics, performance marketing, or digital strategy within an agency or in-house marketing environment.
* Solid understanding of marketing KPIs, including CAC, ROAS, LTV, CTR, and CVR.
* Strong understanding of marketing channels, for example, Meta Ads Manager, Google Ads (video and search), Commission Junction Affiliate, Pinterest, Tik Tok, You Tube, CRO.
* Experience with ETL and data integration tools (Funnel.io, Supermetrics, Stitch, N8N, Airbyte, etc.).
* Working knowledge of GA4, Looker Studio, or similar data visualization platforms.
* Strong analytical, problem-solving, and communication skills with the ability to synthesize data into meaningful business insights.
* Interest in or prior exposure to subscription-based and luxury brand marketing environments.
** Preferred Skills
*** Experience with marketing automation and CRM platforms such as Klaviyo, or Salesforce Marketing Cloud.
* Hands-on proficiency with SQL and Google Big Query for querying and manipulating large data sets.
* Experience with social and creative reporting platforms such as Hootsuite or Motion.
* Familiarity with data…