Associate Director, Digital Marketing

Overview

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. We turn dreams into stardom and audiences into fans. We are guided by three core values:
Curiosity, Collaboration, and Commitment, driving creativity, teamwork, and excellence across our diverse businesses. WMG is committed to creating a work environment that values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Associate Director, Digital Marketing (Warner Records)
Location: Los Angeles

The mission of the Warner Records Digital Marketing team is to drive fandom, music consumption, D2C purchases, and social conversation/engagement using innovative digital marketing strategies. The team handles all aspects of an artist’s digital presence, including digital narrative development, influencer campaigns, social content ideation, CRM, social/digital partner activations, content seeding, websites, and related initiatives. We translate music vision into groundbreaking digital campaigns and provide in-depth creative consulting to grow a highly engaged fanbase.

The Associate Director, Digital Marketing, will develop and execute high-level digital marketing campaigns across all genres at Warner Records. You will create campaigns that generate cultural conversation, build artists’ social followings and engagement, and drive music consumption. We seek a digital expert knowledgeable in industry standards who can shape the future of digital marketing.

• Monitor campaigns in real time and make recommendations for continuous improvement. Create post-mortem analyses to quantify impact and measure effectiveness of tactics.
• Lead cross-functional collaboration with internal teams (Commercial Revenue, Marketing, Brand Partnerships, Creative, Publicity) to ensure cohesive, goal-oriented campaigns across all platforms.
• Be responsible for the strategic direction and overall success of social media, website, and CRM strategies for a designated roster of artists, and oversee day-to-day execution by support staff.
• Apply expert knowledge of social platforms and content strategies to craft a social narrative and content strategy that elevates brands and drives fandom, cultural conversation, and music consumption.
• Develop and maintain an editorial calendar across all social platforms with artist management and internal departments.
• Partner with internal creatives and external creators to develop high-performing short-form content for Warner Records artists.
• Collaborate with the VP of Paid Media Strategy, Operations, and Audience Growth to develop and execute paid media campaigns and CRM strategy for each artist.
• Work with our Insights team to profile online audiences and build digital marketing strategies based on demographic and psychographic data.
• Build and maintain relationships with social media platform representatives and participate in regular update meetings.
• Own and manage substantial online marketing budgets for each artist, ensuring optimal ROI and resource allocation across campaigns.

• Bachelor’s degree or equivalent
• Minimum of 5+ years of professional experience in digital/social media marketing, direct-to-consumer marketing, and/or related fields, preferably at a record label or music management company
• Outstanding organizational, verbal and written communication skills, expertise in social media content strategy, and strong follow-up and follow-through
• Demonstrated ability to lead, mentor, and motivate a small team or matrixed project group
• Proven experience leading strategic discussions with high-level clients (artist management) and internal executives, with the ability to present and defend digital marketing plans
• Project management experience and the ability to execute concise, fan-focused digital marketing plans in fast-paced…