Media Channel Partnership Manager, User Growth

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• Lead business development efforts for Tik Tok and other Byte Dance global products in the U.S. market, including influencer marketing, innovative promotional campaigns, and creative asset procurement.
• Expand influencer and agency partnerships, handle negotiations, contract execution, and payment processes.
• Collaborate with external partners and channels in the U.S. and Europe, including influencer agencies, affiliate marketing networks, community-based marketing, creative production vendors, and cross-brand collaborations.
• Evaluate and map agency capabilities, set performance goals aligned with business objectives, and manage daily/weekly execution.
• Optimize delivery quality and service levels through supplier performance assessments.
• Conduct research and analysis on market trends, competitive strategies, and user growth practices; deliver actionable insights via structured reports.
• Apply data-driven logic to all business development efforts to ensure measurable results across project management, tracking, and retrospective analysis.

• Bachelor’s degree or above.
• At least 2 years of experience in digital marketing or business development, especially in influencer marketing. Preference for experience in overseas user acquisition, startup environments, or influencer/marketing agencies in the U.S.
• Strong understanding of the U.S. and European digital markets, with proven experience working with local agencies, platforms, or marketing channels. Familiarity with internet trends and market dynamics is essential.

• Excellent interpersonal and communication skills, with the ability to manage cross-functional collaboration and external partnerships effectively.
• Strong execution and organizational abilities, with flexibility to work across different time zones and under pressure.

Tik Tok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. With headquarters in Los Angeles and Singapore, and offices worldwide, we foster a diverse and inclusive environment.

We value curiosity, humility, innovation, resilience, and a growth mindset. Join us to create value, inspire creativity, and bring joy to our communities.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills and perspectives. We celebrate diversity and aim to reflect the communities we serve.

We provide reasonable accommodations during our recruitment process for candidates with disabilities, religious beliefs, or other protected reasons. Contact us at this link for assistance.

Salary Range: $100,000 - $180,000 annually, depending on qualifications and location. Additional bonuses, stock units, and benefits apply.

Benefits include health insurance, 401(k), paid parental leave, disability coverage, life insurance, paid holidays, sick days, and personal time. Benefits may vary by location.

For Los Angeles County candidates, criminal record considerations are in accordance with local laws.

Seniority level:
Mid-Senior level

Employment type:

Full-time

Job function:
Business Development and Sales

Industries:
Technology, Internet