E-commerce & Digital Marketing Manager

BENAAR LA is a fast-growing eCommerce fashion brand dedicated to dressing women ages 35+ in elegant, sophisticated, and edgy pieces—at accessible prices. We are passionate about delivering high-quality fashion while fostering a dynamic, inclusive, and creative work environment. Join us as we empower women to express their unique style through thoughtfully curated collections.

We’re looking for a results-driven E-Commerce & Digital Marketing Manager to own our online performance, customer lifecycle marketing, and e-commerce growth strategy. This is a manager-level role for someone who can think strategically while also executing hands-on across Shopify, paid media, and retention channels.

You’ll lead digital performance, site merchandising, email/SMS marketing, and analytics—playing a key role in driving revenue, optimizing conversion, and scaling customer retention. This role is in-person in Downtown Los Angeles
. This role is contract-to-hire, starting part-time with the potential to go full-time.

E-Commerce & Site Management

• Own Shopify operations, including site merchandising, product uploads, promotions, banners, and on-site updates
• Ensure site readiness for launches, promotions, and seasonal drops
• Optimize customer journey and conversion rate across the site
• Own creation of site and digital marketing assets

Digital & Paid Marketing

• Develop and execute digital marketing strategy across paid social, Google Ads, and other performance channels
• Manage paid campaigns on Meta, Tik Tok, You Tube, Google
  , including setup, optimization, asset creation, copywriting, and performance analysis
• Create and edit social ad assets

Retention & CRM Marketing

• Own email and SMS marketing strategy end-to-end across lifecycle flows and campaigns, from campaign planning, asset creation, and email and SMS deployment
• Manage CRM segmentation, copy, and performance using platforms such as Klaviyo or Privy
• Drive repeat purchase, LTV, and customer engagement initiatives

Analytics & Growth

• Monitor and analyze performance across marketing channels, website, and CRM
• Use data insights to inform optimization, forecasting, and growth opportunities
• Report on KPIs related to revenue, conversion, acquisition, and retention

Secondary Tasks

• Assist with E-commerce operations such as order fulfillment, inventory management, customer outreach, and product line-sheet creation
• Assist with any other errands or ad hoc tasks to support the team and facilitate smooth operations per business needs

• 5-7 years of experience in e-commerce, digital marketing, or growth marketing (fashion or DTC preferred)
• Strong experience with paid media platforms (Meta Ads Manager, Google Ads)
• Deep experience with Klaviyo email/SMS marketing and CRM segmentation
• Proficiency with design assets like Canva, Figma, Adobe Photoshop
• Proficiency in Google Analytics and performance reporting
• Strong strategic thinking paired with hands-on execution
• Excellent project management and prioritization skills