Senior Director, Brand Partnerships; Entertainment - Content & Platform Development

Overview

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture.

Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential. The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture is married with the desire to create business changing work for our clients.

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

UEG is looking for a strategic and entrepreneurial leader to drive our Platform and Content Partnerships discipline. This person is deeply immersed in digital culture - they know how You Tube monetizes, what Tik Tok favors in its algorithm this week, and how creators are shaping the next wave of cultural relevance and consumer behavior, especially among Gen Z and Gen Alpha.

They are fluent in the language of the internet, understand the nuance of online communities, and have a sharp sense for what’s culturally resonant - from viral moments to platform-native storytelling trends. You’ll identify opportunities, develop bold ideas, strike breakthrough deals, and help our clients show up meaningfully in the world of streaming, digital, and branded content.

• Platform Partnerships & Innovation:
  • Build and lead relationships with a wide range of content platforms - from major players like You Tube, Tik Tok, Instagram, Meta, Snap, and Pinterest to emerging and niche platforms like Twitch, Discord, Reddit, Linked In, Spotify, Patreon, Substack, Kick, Lemon8, and BeReal - while staying connected to the content engines and creator ecosystems driving engagement on them (e.g., Spotter, Jellysmack, Ensemble).
  • Identify native, innovative, and culturally relevant opportunities for brand integrations and storytelling across a variety of formats and feeds.
  • Negotiate and close platform/content-led deals that unlock distribution advantages, creator access, and compelling IP.
• Strategy, Ideation & Business Development
  • Develop insight-driven content and partnership strategies rooted in platform behavior, creator ecosystems, and emerging cultural moments.
  • Pitch ideas directly to our clients and platforms, bringing both storytelling and business savvy acumen to the table.
  • Contribute to new business development, helping scope opportunities, lead partnership elements of pitches, and grow client relationships in collaboration with our account, growth and business development teams.
• Project & Client Leadership
  • Oversee and work with a team responsible for the execution of partnership-driven campaigns - from concept to deal to launch, working with our broader team.
  • Act as a senior-level client lead on content initiatives, setting expectations, delivering strategic counsel, and driving measurable results.
  • Collaborate across creative, strategy, production, and business affairs teams to ensure successful execution of all content and platform-led programs.
• Team & Organizational Impact
  • Mentor junior team members and contribute to a culture of creativity, curiosity, and continuous learning.
  • Help shape internal processes and workflows around platform deals, branded content programs, and partnership integrations.
  • Represent the agency externally, building meaningful relationships across creators, studios, streamers, and platform partners,…