Marketing Operations Specialist

Company Givebutter is the most-loved nonprofit fundraising and CRM platform, empowering millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to replace multiple tools so they can launch fundraisers and events, use donation forms and donor management (CRM), send emails and text blasts—all in one place. Use of the Givebutter platform is completely free with a 100% transparent tip-or-fee model.

Givebutter has been certified as a Great Place to Work® every year since 2021, and is the #1 rated nonprofit software company on G2 across multiple categories. Our mission is to empower the change maker in all of us. We believe giving should be fun, and work should be fun as well, so you’ll have the greatest impact.

Role Description Givebutter is seeking a Marketing Operations Specialist to support the effectiveness and scalability of our go-to-market efforts as the business grows. We’re looking for a detail-oriented, process-minded professional who is excited to improve go-to-market workflows, lead generation and enrichment, and help ensure our systems run smoothly to support pipeline and revenue goals.

In this role, you’ll support the day-to-day operations of our marketing systems and processes, helping document and optimize workflows such as lead generation and enrichment in Clay, routing, and lifecycle management across inbound and outbound sales motions. You’ll maintain clean, reliable data in Hub Spot, support lead scoring and qualification processes, monitor system performance, and identify friction points that impact marketing and sales alignment.

You’ll work cross-functionally with peers in Marketing, Sales, and Rev Ops to ensure leads are captured, enriched, and routed accurately, and that processes are followed consistently. This role will also contribute to reporting and analytics by helping maintain dashboards, running regular data quality checks, and surfacing basic trends and KPI movements related to lead flow, conversion, and pipeline creation.

The ideal candidate has hands-on experience working in Hub Spot or similar marketing automation and CRM tools, a strong attention to detail, and a desire to learn best practices in marketing operations and revenue operations. You should be comfortable pushing the status quo where needed to drive continuous improvement across inbound and outbound motions, documenting processes, troubleshooting recurring issues related to lead flow or system behavior.

Key Responsibilities

• Power go-to-market execution by supporting lead generation and enrichment, maintaining reliable CRM data, enabling smooth inbound and outbound sales motions, and surfacing insights that drive continuous improvement.
• Own the architecture and documentation of GTM processes (lead enrichment, routing, lifecycle stage management), ensuring they are clearly documented and followed consistently.
• Support the GTM systems ecosystem (Lead Generation/Enrichment Software, CRM, sales engagement tools) by monitoring data quality, flagging issues, and assisting with basic configuration and adoption efforts.
• Collaborate with Marketing, Sales, Sales Operations, and Revenue Operations to ensure systems and processes align with shared revenue and operational goals.
• Own reporting and analytics related to GTM processes and systems by maintaining dashboards, running QA checks, and sharing accurate, actionable insights with stakeholders.
• Contribute to continuous improvement initiatives by identifying efficiency gaps, recurring issues, and opportunities to improve user experience and data reliability.
• Support tool evaluations and enhancements by gathering requirements, documenting feedback, and assisting with testing and rollout activities.

Requirements

• 2+ years of experience in marketing, marketing operations, data analysis, or a similar role within a high-growth SaaS environment.
• 2+ years of experience with Lead Generation Software, preferably Clay
• 2+ years of experience with Hub Spot Marketing Hub
• Expertise in building, optimizing, and documenting go-to-market automations and tools.
• Highly proficient in G-Suite or Microsoft 365.
• High level of detail orientation and experience…