Product Marketing Manager, Content

Intaker is looking for a bold, creative Product Marketing Manager, Content to shape how legal teams discover, understand, and adopt our platform. If you thrive at the intersection of storytelling, strategy, and execution , you’ll have an immediate impact on our fast-growing SaaS company expanding across the U.S. and Canada.

You’ll own positioning, messaging, SEO, content, and go-to-market strategy —and act as the strategic connector between Product, Marketing, and Sales. This role is both high-level and hands-on: you’ll write and edit core content (website, help center, blog, email, product copy) while driving product launches, competitive differentiation, and sales enablement.

Your north star: When someone searches for legal client-engagement software—whether on Google or an AI assistant—Intaker is the obvious #1 choice.

What You’ll Do:

Go-to-Market & Product Positioning

• Own messaging and GTM strategy for new features and products
• Translate technical capabilities into clear, benefit-driven narratives
• Conduct competitive research and market analysis to guide positioning

Content & Editorial Ownership

• Write/edit the website, help center, blog, press releases, and product updates
• Craft high-performing emails, nurture flows, and sales enablement assets
• Proofread and refine product copy across the app and marketing materials

SEO & AI Visibility

• Lead keyword strategy, content planning, backlink strategy, and ranking efforts
• Improve search + Gen AI visibility so Intaker ranks #1 organically
• Partner with Product on launches, messaging, and roadmap alignment
• Partner with Events on event messaging, promotions, etc.
• Support Sales and Partnerships with compelling, conversion-focused materials

Performance & Growth

• Track SEO performance, campaign results, and pipeline impact
• Iterate continually to improve adoption, engagement, and pipeline contribution

What You Bring:

• 3+ years in Product Marketing for B2B SaaS (SMB experience preferred)
• Exceptional writing/editing skills; ability to simplify complex concepts
• Strong understanding of buyer personas, customer journeys, and SMB sales cycles
• Solid SEO experience (keywords, content strategy, backlinks, technical basics)
• Experience working closely with Product, Sales, and Marketing teams
• Comfortable in a fast-paced startup; proactive, curious, and detail-oriented
• Familiarity with AI tools for writing, SEO, and research
• Salary: $80K - $90K Base Salary + Sales Incentives (OTE = $100K - $110K with added incentives on purely inbound business)
• Bonus:
  Up to 10% of base, TBD in December every year
• Healthcare benefits:
  Health, Dental, and Vision plan offerings
• Retirement: 401(k) plan with up to 4% match