Social Media and Marketing Manager

Genies is an avatar technology company powering the next era of interactive digital identity through Smart Avatars. With the Avatar Framework and intuitive creation tools, Genies enables developers, talent, and creators to generate and deploy game-ready Smart AI companions. The company’s technology stack supports full customization, AI-generated fashion and props, and seamless integration of user-generated content (UGC). Backed by investors including Bob Iger, Silver Lake, BOND, and NEA, Genies’ mission is to become the visual and interactive layer for the LLM-powered internet.

Genies is building the identity layer for the next generation of games, AI characters, and interactive experiences. We’re looking for a Social Media and Marketing Manager to act as a central operator across our marketing efforts – owning execution, coordination, and momentum across social, content, and marketing campaigns. This role goes beyond managing social calendars. You’ll function as a project manager and executor for ongoing marketing campaigns, product launches, and content initiatives, working closely with leadership, creative partners, agencies, and internal teams.

You’ll help translate strategy into action, keep work moving across stakeholders, and ensure high-quality output consistently ships. This role will help oversee marketing execution across Genies’ suite of consumer and developer products.

• Manage Genies’ social media presence across Instagram, Tik Tok, X, and Linked In
• Develop and maintain weekly and monthly social calendars across platforms
• Ensure consistent posting cadence and timely execution
• Adapt content appropriately per platform while maintaining brand voice and quality

• Manage the full content workflow: idea → brief → creation → review → publish → iterate
• Coordinate content production across internal contributors and external contractors
• Manage timelines, deliverables, and accountability for all content executors

• Actively engage with followers, commenters, and DMs across social platforms
• Serve as the first line of communication between the community and internal teams
• Build authentic relationships with the Genies audience and broader ecosystem
• Leverage social channels as a feedback loop for user and developer insights (UXR)
• Identify and develop collaboration opportunities with creators, partners, and other relevant accounts

• Support coordination and execution of larger marketing campaigns, product launches, and GTM initiatives
• Help translate campaign strategy and launch plans into clear timelines, deliverables, and execution checklists
• Coordinate across internal teams (product, engineering, design, comms) and external partners to keep launches on track
• Manage assets, approvals, and handoffs related to campaigns and product releases
• Ensure campaign and launch-related content is properly reflected across social channels

• Research viral content formats, hooks, and trends to inform creative direction
• Develop marketing reports to share with agencies, internal executors, and creative leads
• Stay current on social trends, tech developments, new platforms, and cultural moments
• Identify influencers, creators, and collaborators aligned with Genies’ brand and audience

• Coordinate execution and reporting from external agencies + contractors
• Coordinate asset handoffs between internal teams and external partners
• Develop and manage internal review processes to deliver clear, actionable feedback externally
• Ensure agency output aligns with brand, goals, and timelines

• Track and review performance across social channels and user acquisition efforts
• Manage marketing data in a clear, digestible format for daily and weekly reporting
• Surface insights on what’s working, what’s not, and where to iterate
• Support leadership with concise performance summaries and recommendations

• 3–6+ years experience in social…