Vice President, Head of Digital Platforms & Enablement

Vice President, Head of Digital Platforms & Enablement

At U.S. Bank, we’re on a journey to help customers and businesses make smarter financial decisions, while supporting the communities we serve. A career with U.S. Bank offers endless opportunities to learn, grow and thrive from Day One.

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building platforms and ecosystems that help over 1.5 million customers worldwide achieve their financial goals. From transaction processing to customer service, we deliver tailored payment solutions powered by latest technology.

• Develop and implement a comprehensive digital & growth marketing strategy across owned and paid channels, including corporate websites, resource centers, landing pages, social media and integrated paid media campaigns.
• Oversee digital channel optimization and content creation to ensure a seamless user experience, strong SEO performance, lead generation, conversion rate optimization and multivariate/A/B testing.
• Define and maintain lead lifecycle stages and processes; manage campaign operations, routing rules, SLAs with Sales Operations and budget across initiatives.
• Develop integrated media strategy and planning; oversee performance activation and optimization across paid channels (search, social, programmatic, video/CTV, display, retargeting) and manage agency relationships.
• Develop and maintain dashboards for pipeline, campaign performance, ROI; implement attribution models; deliver quarterly business review insights.
• Maintain data quality standards, privacy compliance, consent frameworks, identity resolution and audience segmentation; define taxonomy for campaigns, UTMs and reporting.
• Stay current on the latest digital marketing trends, technologies and best practices, especially within B2B and payments landscapes.

• Bachelor’s degree or equivalent work experience.
• 10+ years of related experience in marketing strategy and marketing with a demonstrated ability to deliver results.

• 12+ years of digital marketing leadership experience with proven results.
• Expertise in owned and paid media, marketing operations and analytics.
• Strong organizational, interpersonal and team‑building skills.
• Excellent verbal, written and presentation skills.
• Ability to manage multiple projects on time and on budget.
• Familiarity with marketing technology platforms (e.g., CRM systems).
• MBA or other high‑achievement markers are a plus.

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short‑term and long‑term disability
• Pregnancy disability and parental leave
• 401(k) and employer‑funded retirement plan
• Paid vacation (2‑5 weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of 1 hour per 30 worked, up to 80 hours per calendar year (unless otherwise provided by law)

U.S. Bank is an equal‑opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

U.S. Bank participates in E‑Verify at all U.S. facilities.

Pay range: $ – $ (actual may vary by location).

Posting may be closed earlier due to high volume of applicants.