Sr. Performance Marketing Manager, Programmatic

Legal Zoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.

As the industry leader in business formations, innovation remains at the center of all we do. Legal Zoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we’re working to make a positive impact on the world.

Where we work

In an effort to foster a better work-life balance, Legal Zoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.

This position is 100% remote and is not required to come into the office.

Overview

The Sr. Performance Marketing Manager;
Programmatic will be responsible for all aspects of both in-house and agency-executed Programmatic campaigns. You will be responsible for planning and executing Programmatic media campaigns across multiple platforms (e.g. Google Ads, Trade Desk, etc). As an individual contributor, you will be responsible for developing and implementing media strategy, creative briefs, and a testing calendar using data-based insights that drive qualified traffic, leads, conversions, and revenue.

You will also work cross-functionally, owning all aspects of your campaigns (including martech, reporting insights, and QA) and serve as a subject matter expert for Programmatic.

You will

Plan and execute paid acquisition campaigns across all Programmatic (Display, Video, etc) platforms (e.g. Google Ads, Trade Desk, etc) with accountability for CAC & ROI goals

This will be a combination of in-house executions and agency-led campaigns

This will also include agency-led Direct IO initiatives

Build, monitor, and report on all relevant KPIs (e.g. sessions, engagement, conversions, revenue, CPT, ROAS) utilizing data-driven insights to optimize campaigns and provide strategic recommendations

Prioritize and execute continuous tests across various categories (e.g. audience, creatives, partner) to gather insights and drive business results

Drive initiatives with meaningful business impact with cross-functional teams (e.g. Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams)

Regularly update reporting templates, conduct performance analyses across various dimensions (e.g. campaign, tactic, inventory, audience, ad), report out on actionable insights

Ensure campaigns are aligned with overall marketing objectives and set for successful execution (e.g. tagging, creative briefs, measurement, etc)

Ensure successful measurement to build a clear view of our best performing campaigns and test into attribution to understand marketing’s overall impact on customer growth

Work on cross-functional priorities, proactively leveraging peers and partners to help solve complex problems

Proactively and independently drive both day-to-day required deliverables as well as more complex projects, communicating proactively with stakeholders to meet deadlines

Stay up to date with industry trends and best practices across all marketing channels

Other duties as assigned

Occasional travel may be required as needed

You have

5-7+ years of experience in Programmatic Performance Marketing

Recent hands-on-keys experience with Google Ads for both Display and You Tube and Trade Desk required; hands-on-keys experience on other DSPs and Paid Social platforms is also preferred (e.g. Meta, Reddit, Tik Tok, Linked In)

Subject matter expertise; strong understanding of programmatic platforms and strategy, performance creatives, media and advertising landscape

Experience driving the of technical aspects of media buying (e.g. trafficking workflows, data and API integrations, tagging, platform nuances) required

Understanding of multi-channel attribution;
Google Analytics experience preferred, experience partnering with analytics teams to unlock MTA and MMM…