Digital Marketing Specialist

This range is provided by Delve Search & Recruiting. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$65,000.00/yr - $85,000.00/yr

Direct message the job poster from Delve Search & Recruiting

We are seeking a PPC Specialist who is detail-oriented, data-driven, and passionate about performance marketing. In this role, you'll support the planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), Linked In, and You Tube. Working closely with the PPC Manager, intake team, and external lead vendors, you’ll play a vital role in improving lead quality and campaign ROI.

Key Responsibilities

• Assist in setting up, launching, and managing paid media campaigns on Google, Meta (Facebook/Instagram), Linked In, and You Tube
• Conduct keyword research, write engaging ad copy, and align creative with optimized landing pages to drive conversions
• Support campaign structure development, testing variations (A/B), and applying automation rules to boost performance
• Track lead flow and monitor the quality of leads across platforms
• Collaborate with the intake team to identify trends and recommend improvements to lead targeting and ad strategies
• Support team in prepare weekly and monthly reports showing campaign performance and lead quality metrics
• Organize and analyze marketing data using tools like Google Analytics, Looker Studio, and Excel
• Participate in internal marketing meetings, share ideas, and contribute to team projects or research
• Support external lead generation partners by coordinating assets, sharing feedback, and tracking lead results

Qualifications

• 1–3 years of hands-on experience managing or assisting with Google Ads campaigns
• Strong analytical mindset and comfort working with performance data (Google Analytics, Looker Studio, Excel)
• Familiarity with landing page testing tools (Unbounce, VWO, etc.) and CRM tracking
• Strong written communication and attention to detail
• Ability to thrive in a fast-paced, high-performance environment
• Google Ads certification (preferred)
• Paid time off and paid holidays
• Opportunities for growth and advancement
• Team outings and sponsored events
• Employee referral bonus programs
• Firm-paid Medical HMO with affordable upgrades
• Firm-paid Life and AD&D insurance
• Low-cost Dental and Vision plans
• 401k
• FSA (Flexible Spending Account)
• EAP (Employee Assistance Program)
• Pet Insurance

• Seniority level
  
  Not Applicable

• Employment type
  
  Full-time

• Job function Marketing
• Industries Marketing Services

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