Site & Content Manager

Clean luxury. Better for you. At Everlane, we believe luxury should be as effortless as it is conscious. We partner with ethical factories, work with premium, sustainably sourced materials, and strive to leave the industry cleaner than we found it. There's still much to do, and we're excited to grow a team of motivated humans ready for the challenge. The journey toward better continues.

Ecommerce Site Content & Digital Merchandising Team is responsible for the strategy and operations of the Everlane site experience and is part of the broader eCommerce organization. Our team’s vision is to lead the end-to-end digital consumer journey by amplifying Everlane’s brand narrative and inspiring consumers to fall in love with our iconic products. The team is a fast-growing organization - and we’re looking for other curious, consumer-obsessed disruptors, caring and purpose-driven people leaders that want to change the fashion industry through a sustainable lifestyle.

Site Experience & Content Manager is a strategic owner within the Digital Experience team, responsible for shaping and optimizing the discover phase of the customer journey to drive engagement, conversion, and long-term brand impact. This role blends brand storytelling, data-driven decision-making, and strong technical fluency to deliver high-performing, on-brand site experiences across all devices.

Partnering closely with senior leaders across E-Commerce, Marketing, Creative, Product, and Engineering, this individual owns the site content strategy, planning, and execution of key site experiences—setting priorities, leading experimentation, and influencing cross-functional teams to deliver meaningful business outcomes. The ideal candidate brings a test-and-learn mindset, continuously identifying opportunities to streamline the user experience, increase key KPIs (CTR, CVR, bounce rate, etc.),

and deliver a seamless, on-brand shopping experience across all devices. This role requires comfort operating in a fast-paced environment and acting as a bridge between business, creative, and technical teams.

• Own the strategy, performance, and evolution of the discover phase of the customer journey, driving measurable improvements across engagement, conversion, and product discovery
• Define and execute high-impact site experience strategies across Homepages, Collection Pages, and Landing Pages, aligned to product priorities, seasonal campaigns, and the broader marketing calendar
• Lead experimentation and optimization efforts, applying insights from performance data, customer behavior, and qualitative learnings to continuously improve the site experience
• Lead end-to-end content strategy and storytelling across seasonal and evergreen experiences, setting the strategic framework for how brand and product narratives come to life on site
• Translate business and marketing strategies into clear, actionable briefs for Creative, Marketing, and Technology partners, ensuring alignment to commercial goals and timelines
• Own content production and execution using Builder.io or a similar visual CMS, ensuring scalable, flexible, and high-quality site experiences
• Maintain operational oversight of planning tools, trackers, and workflows to support complex, cross-functional go-to-market timelines
• Partner closely with Product Managers and Engineering to troubleshoot site issues, investigate bugs, identify root causes, and evaluate solution paths in a fast-paced environment
• Act as a technical thought partner for site experience initiatives, contributing to solution design, identifying tradeoffs, and helping teams move efficiently from problem to implementation
• Execute and QA site updates within Shopify, maintaining familiarity with platform capabilities, limitations, and best practices
• Leverage working knowledge of HTML and CSS to support troubleshooting, QA, and collaboration with Engineering, enabling faster iteration and higher-quality execution
• Monitor and analyze site performance and key e-commerce KPIs across discovery touchpoints, segments, and devices
• Deliver clear, actionable insights and reporting to inform in-season storytelling pivots, optimization…