Content & Creator Insights Analyst - Gaming

Content & Creator Insights Analyst - Tik Tok LIVE Gaming

• Content Demand & Supply Analysis
  • Analyze creator and viewer metrics to spot content and creators gaps and opportunities by genre/segment.
  • Build and maintain recurring dashboards; surface anomalies and prioritized insights to Algo PMs and Creator Growth teams.
  • Translate findings into actionable creator-facing guidance and shortlists.
• Content Growth Initiatives & Activations
  • Plan and execute targeted content growth initiatives (e.g., trend reviews, storyline formats, milestone moments).
  • Package initiatives into briefs, calendars, and creator toolkits; drive execution end to end and iterate on results.
• Feature Adoption & Education
  • Work with PMs and Product Operations to drive adoption of key revenue/interaction features via training decks, examples, promotion and activations.
  • Track feature usage uplift and refine education materials accordingly.
• Content Quality & Integrity
  • Help codify and communicate quality standards; promote sustainable engagement formats.
  • Partner with Policy/Moderation to uphold guidelines; spotlight best-practice content.

• Minimum Qualifications:
  • 3+ years in data analysis, content/growth ops, or creator/gaming ecosystems.
  • Strong SQL, R/Python, strong SQL and BI tool expertise, knowledge and ability to wrangle large datasets.
  • Clear communication to translate complex stats into actionable content and creator growth strategy. Rigor in constructing scalable, sound data processes.
  • Deep understanding of gaming creators, livestream formats, and viewer engagement drivers.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

For Pay Transparency Compensation Description (Annually)

The base salary range for this position in the selected city is $83600 - $143556 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work…