Senior Manager - Portfolio Analytics

Job Title

Senior Manager - Portfolio Analytics

Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere.

Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.

This role plays a key role in driving the growth of the business by influencing the strategies and investment choices based on data-driven business insights/ recommendations. The role is also responsible for finding new ways of 'Data Collation & Visualization' across functions/ CoEs and championing primary & secondary research that give new insights and ideas at near real-time to deliver best-in-class consumer engagement.

The role is also responsible in providing integrated analytics, joining the dots between multiple sources of data, across consumer, market, commercial, digital, media, research, etc towards a one view on performance, with a clear understanding of causality.

• MBA with a statistical or quantitative research background

• 8-10 years of analytics/ data-mining experience with prior experience in working in the digital data/ performance management domain

• Demonstrable partnership and influencing skills

• Exceptional analytical skills, hand-on experience of business intelligence mgmt.

• Ability to collaborate with cross-functional teams/ CoEs (Digital/ Customer Mktg/ Sales MIS/ IT etc.) to unearth new sources of data and establish connections to lead performance diagnostics

• Ability to distil and present actionable information from multiple data sources spanning primary/ secondary research & digital data streams to enable near real-time monitoring of consumer engagement (Experienced in Story telling)

• Hands-on modelling experience and exposure to analytical tools (like R, SAS, Excel) will be an advantage

• Experience of working in high-growth, performance focused environments is a plus

• Ability to work autonomously and lead large scale projects in a fast paced matrix organization

• Adequate knowledge of quasi-experimental and applied research design, including multivariate statistical analysis

• Agency management:
Develop strong relationships with global and regional external digital/ analytics partner-agencies to ensure superior service and quality.

• Tech skills:
Ability to understand, leverage and build analytics tools, tech, software, platforms, along with partnership with D&T team

• Can see patterns in data across various sources

• Very curious in nature, wanting to understand the 'whys'

• Is creative with numbers
• Is well versed with statistical tools and techniques

• Externally curious and early adopter in technology based solutions

1. Multi-source Data and Analytics

• Own the planning and implementation of the portfolio diagnostics processes and hypotheses generation frameworks, esp. based on multi-source data/ info banks (Offline:
  Brand Track/ Ad-hoc Consumer Research/ Analytical models like MMM & Online: Social Media listening, Media Campaigns, 1st & 3rd party data partners)
• Manage the design and development of analytical projects designed to understand key business behaviours that drive consumer-recruitment and engagement
• Identify opportunities to develop forecasts, statistical models, segmentation schemes, and data-driven frameworks to drive optimal marketing investments
• Identifying new sources of data (especially 3rd party especially new (and digital) sources of data across search, social, multiple app platforms, macro and micro economic data, competitive data, other data platforms) to build…