Director, Demand Partnerships; P&C

Media Alpha is a customer acquisition solutions provider powered by technology and data science. The company provides industry-leading solutions designed to reach consumers shopping within high-consideration categories such as property and casualty insurance, health insurance, life insurance, and more.

We are seeking an experienced Director to manage and grow our key Property & Casualty (P&C) advertiser relationships. This role requires a strategic professional who can develop comprehensive account strategies, drive innovation, and serve as a trusted advisor to partners. The position focuses on strategic data analysis, proactive partner support, and identifying growth opportunities, requiring both a strong client-service orientation and analytical sophistication.

The ideal candidate brings deep experience in performance marketing and programmatic advertising, with the ability to synthesize complex data into actionable recommendations and the strategic vision to drive measurable business impact. Candidates must be self-starters who can thrive in an agile, fast-paced, and data-driven environment.

• Own and execute comprehensive account strategies for a portfolio of P&C advertisers.
• Understand partner KPIs, objectives, and ROI targets and perform analysis to recommend campaign optimizations to internal team members and directly to partners.
• Identify account-level growth opportunities by understanding partner business priorities, competitive landscape, and market dynamics.
• Lead strategic account planning and quarterly business reviews (QBRs) that align Media Alpha's capabilities with partner business objectives.
• Own end-to-end delivery of strategic client initiatives, collaborating with cross-functional teams including engineering, analytics, and operations.
• Build and foster strong relationships across multiple levels of client organizations, from day-to-day contacts through executives.
• Proactively discover problems and opportunities through open-ended account review and data analysis.
• Identify and champion new product development opportunities based on deep understanding of partner needs, market trends, advertiser feedback, and internal requirements.
• Challenge clients constructively, ask probing questions, and demonstrate confidence to navigate ambiguity.
• Resolve partner issues efficiently and proactively.
• Maintain expert-level knowledge of Media Alpha's platform, advertising products, and technical capabilities to effectively position solutions.

• 8+ years of experience in digital advertising with significant experience managing large, strategic accounts.
• Deep knowledge of performance marketing and programmatic advertising environments.
• Knowledge of the P&C insurance industry and understanding of the online advertising ecosystem.
• Proven track record managing Tier 1 client relationships and driving measurable business results.
• Demonstrated ability to structure sophisticated analysis to address complex, open-ended business questions.
• Proven ability to lead complex, cross‑functional projects involving technical and business stakeholders.
• Strong proficiency with Excel and data analysis tools; capacity to synthesize large data sets into clear strategic insights (pivot tables, VLOOKUPs, data manipulation).
• Strong understanding of advertising technologies, platforms, and technical integrations.
• Experience with RTB systems, APIs, and programmatic advertising platforms preferred.
• Exceptional presentation and persuasive skills with ability to confidently engage audiences.
• Excellent written and verbal communication skills; ability to tailor messaging to different audiences.
• Self‑starter who can independently set and execute on strategic priorities while managing multiple competing priorities.
• Collaborative team player with an ownership mindset and commitment to both partner success and Media Alpha's business objectives.
• Intellectually curious with meticulous attention to detail and a drive for continuous improvement.

• Competitive base pay range of $117,000 to $200,000 per year, based on experience and qualifications.
• Annual bonus program and participation in our Restricted Stock Unit…