Head of Growth, IT​/Tech

About Green Tea Distribution

Green Tea Distribution (GTD) is a subscription-based music distribution and artist-development platform built for
serious independent artists
.

Unlike upload-only distributors, GTD combines distribution with
real A&R feedback, development, and guidance
. We help artists not just get their music out — but actually grow.

We are entering a new phase with a simplified$19.99/month core plan
and a clear mandate:

scale sustainably to tens of thousands of active subscribers with strong unit economics.

This is not a “run ads harder” role.

This is an
own-the-growth-engine
role.

We’re hiring a
Head of Growth
to own
end-to-end growth
across acquisition, activation, retention, and monetization.

You will be responsible for building and operating GTD’s growth system — not just managing channels. You’ll work directly with the founder and leadership team and have autonomy to design, test, cut, and scale growth initiatives.

If you think in terms of
CAC, LTV, churn, cohorts, and payback
, this role is for you.

• Own blended CAC, payback period, and LTV
• Design a scalable growth model for a
  low-ARPU subscription product
• Ensure growth is profitable, repeatable, and sustainable

• SEO and search-intent capture (comparison pages, alternatives, high-intent queries)
• Referral and word-of-mouth growth loops
• Partnerships and creator collaborations
• Paid media (Meta, Google, Tik Tok) as an
  accelerator
  , not the foundation

• Trial → paid conversion optimization
• Onboarding to first “value moment”
• Reduce early-life churn (first 30–90 days)

• Improve subscriber (logo) churn
• Cohort analysis by behavior, not just time
• Identify and launch high-leverage upsells and expansions

• Work cross-functionally with product, content, and operations
• Build growth systems that scale without heavy manual effort
• Eventually hire/manage additional growth resources as needed

• 5+ years in growth, ideally as
  Head of Growth, Growth Lead, or Director of Growth
• Experience scaling
  low-ARPU SaaS ($10–30/month)or creator-focused platforms
• Proven ownership of growth
  end-to-end
  (not just paid media)
• Comfortable with SEO, referrals, paid acquisition, lifecycle, and analytics
• Strong understanding of churn, cohorts, and unit economics

• Creator economy tools
• Subscription platforms
• Marketplaces or two-sided platforms
• Products with self-serve onboarding

This role is
not
for:

• Pure media buyers
• Channel specialists without ownership mindset
• “ROAS screenshot” marketers

• Competitive base salary (commensurate with experience)
• Performance-based bonus tied to growth efficiency
• Equity or long-term upside available for the right candidate
• High autonomy and direct impact on company trajectory

• Founder-led company with real product differentiation
• Clear economic constraints that reward smart growth
• Direct influence on a platform shaping the future of independent music

We are looking for someone who thinks in
systems, not hacks
— and who wants real ownership over how growth is built, not just how ads are run.