Digital Catalog Specialist

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture‑backed and own a patented washable rug design that's disrupting the home décor industry.

Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high‑growth start‑ups, keep reading!

Ruggable is seeking a highly meticulous, data‑focused, seasoned Digital Catalog Specialist to own the operational setup, integrity, and structure of our digital product catalog across all e‑commerce channels. This role reports directly into the Senior Director of Digital Experience & Merchandising. The specialist will be the functional expert in product data management, responsible for the end‑to‑end product lifecycle on the site, from initial product ingestion, accurate launch, to end‑of‑life catalog maintenance.

Presently, this process relies heavily on advanced management of catalog data via Excel and Google Sheets to ensure accurate input into Shopify. The specialist will also play a key role in the future transition to a Product Information Management (PIM) system as it comes online.

• Own the complete end‑to‑end product lifecycle within the digital catalog, including ingestion, new launches, updates, seasonal creation, and end‑of‑life/archiving processes
• Utilize advanced Excel & Google Sheet templates as the primary source for bulk data upload and validation into the Shopify platform across storefronts

• Execute and maintain the site’s taxonomy (category structure) and product attribution framework (filtering/facets) to optimize navigation, search, and product discovery
• Apply, manage, and evolve the scalable classification system, ensuring products are tagged and categorized accurately to align with Merchandising, traditional SEO performance, and customer experience goals
• Support Generative Engine Optimization (GEO) efforts by meticulously structuring and enriching product metadata (titles, descriptions, schema‑like attributes) to ensure the catalog is highly intelligible and accurately surfaced by Large Language Models (LLMs) and generative search engines
• Support the development and governance of product attribution and metadata, ensuring rich, accurate tagging to support filtering, personalization, and site search capabilities

• Ensure accuracy and consistency across product data, pricing, imagery, and availability across regional storefronts through ongoing audits of site catalogs
• Proactively identify and resolve data quality or operational issues and errors related to catalog to reduce friction in the consumer journey
• Support documentation of catalog workflows and recommend areas for process innovation and scalability, assisting the team in implementing best practices for catalog management (including preparation for a future PIM)

• Work closely across the entire Digital/E‑commerce team to support site deployments, promotional execution, and data‑driven site optimizations
• Coordinate with the Merchandising, Operations, Creative and Marketing teams to collect and validate all product assets (images, copy, video) needed for launch execution
• Serve as the gatekeeper for all product data inputs, ensuring all necessary fields are populated before publishing products live
• Act as the subject matter expert on product data for the organization, assisting in data mapping and troubleshooting system issues

• 3–5 years of hands‑on experience in e‑Commerce Data Management, Catalog Management, or Digital Merchandising, preferably in a D2C retail environment
• Proven functional proficiency with the Shopify platform back‑end operations, including product management, inventory configuration, and…