Core Measurement Strategy, Operations & Analytics Lead, North America

Responsibilities

The Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

Join Tik Tok's North America Measurement team as the Core Measurement Strategy, Operations & Analytics Lead, where you'll drive the vision and execution of measurement strategies that shape how we understand, communicate and scale impact across our business. Reporting directly to the North America Measurement Partner Leader, you'll lead a talented team of Business Analysts and Program Managers to transform measurement from a function into a strategic advantage.

Our mission is simple but powerful:
Make measurement clear. Make it scale. Make it matter.

• Synthesize and document measurement strategy for the North America region and provide input into vertical level strategy that drives adoption of measurement, produces positive business outcomes for advertisers and helps grow Tik Tok advertising share of wallet.
• Lead and develop a high-performing team of Business Analysts and Program Managers, setting clear priorities, operating rhythms, and growth paths.
• Partner closely with the North America Measurement Partner Leader to define, demonstrate, and communicate the impact and ROI of measurement efforts across North America.
• Establish and deliver the recurring measurement heartbeat (weekly, bi-weekly, monthly reporting) that keeps leadership and vertical teams aligned.
• Design and own scalable reporting frameworks that connect measurement outputs to business outcomes, leadership priorities and advertiser growth.
• Guide strategic program initiatives in partnership with XFN teams, exploring new hypotheses and validating measurement approaches that answer critical business questions.
• Collaborate with Sales teams to develop and deliver client measurement strategies that demonstrate Tik Tok's business value and drive advertiser success.
• Work with Product teams to inform roadmaps, validate feature impact, and translate product requests into actionable priorities for vertical teams.
• Act as a strategic advisor to senior stakeholders, turning complex measurement signals into clear, actionable narratives.

Minimum Qualifications:

• Experience in analytics, measurement or related fields, with a strong track record of managing and scaling teams.
• Proven success leading and developing high-performing teams of analysts and program managers.
• Deep experience delivering client-facing measurement strategies, ideally within advertising, marketing analytics, or tech platforms.
• Proven ability to partner effectively with Sales and Product teams in fast paced, matrixed environments.
• Strong strategic storyteller with the ability to translate complex data and programs into clear, compelling leadership narratives.
• Highly operational mindset, with experience building repeatable frameworks, reporting systems, and scalable processes.
• Comfortable navigating ambiguity, prioritizing ruthlessly, and driving clarity across multiple work streams.

Preferred Qualifications:

• Experience working at strategy consulting firms specializing in marketing measurement practice or at peer technology advertising platforms.
• Deep understanding of 1st party measurement solutions such as brand lift, conversion lift etc as well as 3P solutions focused on attribution and marketing mix modeling. Hands on experience working with these solutions.
• Understanding of databases, programming languages such as Python and SQL. Ability to influence design of database and reporting systems.
• Background in data science methods to inform hypotheses for testing and building scalable analysis in partnership with Product and R&D teams.
• Demonstrable experience designing and executing large scale measurement programs to drive behavior change lity to move key KPIs related to the programs.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow…