Data Analyst

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We serve over 100 million anime and manga fans across 200+ countries and territories, connecting them with the stories and characters they crave. Whether online or in‑person, through streaming video, theatrical releases, games, merchandise, events and more, we bring the anime experience to life.

In the role of Staff Data Analyst, Content Analytics, you will report to the Manager, Content Analytics. The position is based in Los Angeles, CA and is focused on shaping Crunchyroll’s content strategy—from greenlight to presentation to engagement and retention. You’ll define measurement frameworks, build certified data assets, and partner closely with Content Strategy, Programming, Product, and Licensor teams to deliver insights that guide multi‑million‑dollar decisions.

This role operates with broad autonomy and plays a key part in raising analytical rigor, strengthening data quality, and establishing standards across the Fan Experience (FX) Team.

• Lead content measurement frameworks
  : define north‑star KPIs, normalization methods, and comparable title metrics to drive consistent decision‑making across regions, seasons, modalities, and content types.
• Build certified, reusable data assets
  : develop durable datasets in Databricks that standardize title/season/episode joins and metadata keys, ensuring high‑quality, consistent downstream analysis.
• Advance understanding of content impact
  : quantify title‑driven acquisition, engagement, and retention; model content‑attributed churn risk; and develop portfolio‑level diagnostics to inform slate and localization decisions.
• Own and evolve attribution & user‑journey insights
  : maintain and improve viewership attribution logic to map discovery → click → watch → return behaviors, enabling clear readouts on how users discover and engage with titles.
• Drive experimentation and presentation measurement
  : design success metrics, partner on eventing, and analyze experiments for homepage rails, thumbnails, recommendations, language selectors, and other discovery/presentation surfaces.
• Deliver decision assets for Content & Licensors
  : produce clear analyses, dashboards, and reusable frameworks for greenlight, localization ROI, curation, licensor narratives, and internal/external self‑serve tooling.
• Elevate analytics craft & standards
  : document methods, set QA and analysis standards, mentor analysts across VODAX, and support hiring to strengthen long‑term analytics capability.

• 12+ years of experience in content, product, or streaming analytics with a track record of solving highly complex, ambiguous problems that influence org‑level decisions.
• Expert SQL and strong Python/PySpark skills, with hands‑on experience working in Databricks or similar lakehouse environments.
• Deep experience with large‑scale viewership, subscription, or payments datasets and a history of building certified datasets or BI‑ready data assets.
• Strong experimentation and causal inference skills, including test design, metric definition, and analysis of A/B results.
• Fluency with Tableau or similar BI tools and the ability to design dashboards that scale across stakeholder groups.
• Domain expertise in streaming/content analytics, including attribution modeling, content normalization, and an understanding of how content impacts user behavior and retention.

You will join the Fan Experience (FX) team within the Center for Data & Insights (CDI) organization with a focus on Content Analytics. The team builds core engagement metrics, attribution logic, experimentation frameworks, and licensor‑facing insights that support decision‑making across the content lifecycle—from greenlight to discovery to retention. As Crunchyroll scales globally, the team is expanding its capabilities and establishing durable measurement foundations that support partners across Content, Product, and the broader CDI organization.

• Competitive compensation package including salary plus performance bonus earning potential, paid annually.
• Flexib…