Senior Manager E-commerce; Site Merchandising

Summary:

As the Senior Manager of E-commerce Site Merchandising, you will lead the strategic vision and execution of Parachute Home’s onsite merchandising and digital storefront, while also owning the operational integrity of the e-commerce platforms that power it. This role blends commercial leadership, brand and UX sensibility, and analytics-driven decision making with strong operational rigor across Shopify, Net Suite, Celigo, and supporting systems.

As a key digital commerce leader, you will shape site architecture, navigation and discovery, product launches, promotions, and seasonal go‑to‑market strategies, while ensuring backend systems, workflows, and integrations function reliably to support growth. You will own both how the site performs visually and commercially and how effectively it operates behind the scenes, partnering closely with Retail, Marketing, Product, Operations, Finance, and third‑party technology partners.

Reports to: VP of Retail

Location: Culver City, CA — in office M‑TH

• Set and execute the digital merchandising strategy, including site taxonomy, navigation and search logic, category and collection placement, PDP structure, cross‑sell and upsell modules, and landing pages.
• Own the end‑to‑end onsite experience across desktop and mobile, ensuring seasonal storytelling, product launches, and campaigns are executed accurately, on‑brand, and optimized for conversion.
• Translate business priorities into a clear digital merchandising roadmap aligned to Retail, Brand, Product, Marketing, and operational calendars.
• Drive commercial performance through ongoing site optimization, improving conversion, AOV, attachment, margin, and lifetime value.
• Lead site content workflows from planning and creative briefs through build, QA, launch, performance tracking, and iteration.
• Own the health, performance, and reliability of core e‑commerce platforms, including Shopify, Net Suite, Celigo, and integrated third‑party tools.
• Manage the site feature roadmap, collaborating closely with in‑house backend engineers and third‑party partners to ensure timely, high‑quality execution of site enhancements, A/B tests, personalization initiatives, and new functionality.
• Serve as the primary point of accountability for system issues impacting orders, inventory accuracy, pricing, promotions, and launches.
• Lead e‑commerce initiatives end‑to‑end, including requirements definition, scoping, timelines, testing, launch readiness, and post‑launch optimization.

• 8+ years of progressive experience in eCommerce site merchandising, digital commerce, UX or site optimisation roles at a multi‑SKU DTC or omni‑channel retail brand (brand experience preferred).
• Proven track record as a strategic commerce leader, driving measurable business results through merchandising, conversion optimisation, and cross‑functional influence.
• Technical fluency with Shopify (including Search & Discovery), CMS platforms, personalization engines, recommendation tools, and site search logic.
• Deep analytical skills: fluency in analytics tools (Google Analytics/GA4, Looker/Tableau, etc), ability to interpret data and translate into clear commercial recommendations.
• Thrives as a self‑starter who can make strategic decisions, manage competing priorities, and maintain quality and brand standards with limited hands‑on guidance.
• Strategic thinker with operational rigor - able to balance big‑picture vision with hands‑on execution in a fast‑paced, dynamic environment.
• Excellent cross‑functional collaboration and communication skills - able to influence senior stakeholders and lead through partnership.
• Brand aesthetic sensibility + commercial instinct: ability to balance brand storytelling and elevated visuals with measurable business impact.
• Tools you know:
  Shopify (including Search & Discovery or equivalent), analytics (GA4, Looker), session insights (Clarity/Content Square), reviews/UGC, rec engines, Sheets/Excel, task trackers (Asana/Jira), GTM literacy.
• You Own the Outcome and show up with rigor, accountability and a bias for action.
• You Spring Forward and embrace everything with energy, adaptability, positivity and maturity.
• You Build the…