Sr. PPC​/Pay Per Click Manager; on-site in LA

Sr. PPC / Pay Per Click Manager (fully on-site in LA) [80871]

$/yr - $/yr

Overview

We are seeking a performance-driven Senior Pay Per Click / PPC Manager with deep experience in high-intent,
call-based lead generation
. This role owns end-to-end paid acquisition performance and the technical ecosystems that support accurate attribution, lead quality, and downstream conversion outcomes.

Type: Direct hire, fully on-site in downtown LA

Schedule: Regular hours

Pay: $200,000 to $225,000 salary depending on experience

• Build, manage, and optimize campaigns across Google Ads, Microsoft Ads, Performance Max, and You Tube while using GA4 and others for analytics
• Improve lead quality,
  CPL, ROAS, etc
  . through continuous testing and optimization
• Design and execute structured testing roadmaps across creative, bidding strategies, audiences, and landing pages
• Manage Local Service Ads including service areas, reviews, performance optimization, and dispute resolution
• Maintain and optimize Google Business Profiles for accuracy, compliance, and performance
• Ensure seamless lead flow across paid media, call tracking, intake platforms, and CRM systems
• Troubleshoot and resolve issues across Zapier, call tracking, chatbots, IVR routing, and CRM integrations
• Validate attribution accuracy, prevent duplicate records, and maintain data integrity within the CRM
• Conduct regular call audits to evaluate intake performance, qualification accuracy, and retention quality
• Test call routing logic on an ongoing basis to ensure proper queues, escalation paths, and language routing
• Analyze funnel performance from initial contact through qualification, contracting, and retention
• Deliver weekly performance reporting including spend, leads, CPL, projections, and down-funnel insights
• Present strategic recommendations informed by competitive analysis and performance trends
• Train team members on paid media systems, attribution logic, intake workflows, and routing infrastructure
• Ensure compliance with platform policies, branding standards, and internal security protocols
• Document system changes and maintain clear, up-to-date standard operating procedures

• 10+ years of hands-on PPC experience in high-budget, ROI-focused environments
• Demonstrated success improving CPL, ROAS, etc., and lead quality
• Expert-level command of Google Ads, Performance Max, You Tube, Microsoft Ads, smart bidding, and audience strategies
• Experience integrating paid media performance with Salesforce or comparable CRM platforms
• Strong proficiency with call tracking systems, automation tools, chat solutions, landing page testing, and dynamic attribution setups
• Advanced analytical capabilities using GA4, dashboards, and technical performance diagnostics
• Proven ability to build and own full-funnel acquisition systems, not just individual campaigns
• Experience with call-based or high-intent lead generation environments, including regulated verticals
• Familiarity with intake platforms, experimentation tools, segmentation frameworks, and IVR routing systems
• Experience partnering closely with intake teams or call center operations

• Director

• Full-time

• Advertising, Marketing, and Management

• Legal Services, Professional Services, and Investment Banking

• Medical insurance
• Vision insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave