Music Campaign Manager

Responsibilities

Team Introduction

Tik Tok LIVE is a rapidly growing part of Tik Tok's global ecosystem, offering creators powerful tools to connect with audiences in real time. The LIVE Creator Growth team focuses on expanding creator coverage, improving content quality, and driving monetization through scalable campaigns and education strategies. We’re looking for a creative, data-driven Music Campaign Manager to help shape the future of music live streaming on Tik Tok.

As the Music Campaign Manager, you will lead strategic, at-scale campaigns that drive measurable growth across Tik Tok LIVE’s music creator community. You will amplify successful creator case studies through creator managers and at-scale assets, while also running targeted monthly campaigns that uncover barriers, benchmark performance, and inspire key behavioral changes. This role requires a balance of analytical rigor and creative execution—ideal for someone who can both interpret data and bring ideas to life visually.

• Develop a deep understanding of the LIVE music creator ecosystem—from emerging talent to top-tier creators.
• Analyze behavior, motivations, and pain points unique to music creators (vs. lifestyle creators).
• Identify data-driven opportunities to drive creator growth, engagement, and retention.

• Design and lead ~2 targeted creator campaigns per month, segmented by performance, content style, and growth stage.
• Translate insights into campaign strategies that drive monetization, adoption of features, and creator longevity.
• Monitor and evaluate campaign performance, using results to iterate and scale impact.

• Create clear, engaging creator-facing toolkits—videos, visual assets, and educational materials.
• Amplify top-performing creators and case studies through creator managers and at-scale content.
• Collaborate cross-functionally with product, marketing, ops, and design to align campaigns with platform goals.

• 0-3 years in campaign management, creator operations, digital marketing, or user education.
• Proven ability to lead cross-functional projects tied to business goals.
• Experience producing educational or promotional content—especially short-form or video.
• Strong analytical skills with experience in dashboards, cohort analysis, and campaign metrics.
• Excellent written and visual communication skills, with a portfolio of creator-facing materials.
• Deep understanding of the creator economy and live-streaming ecosystems

• Experience in music creator growth, performance marketing, or content strategy.
• Familiarity with Tik Tok’s creator tools, monetization features, and incentives.
• Hands-on experience working with music creators, musicians, or record labels.
• Ability to thrive in fast-paced, ambiguous environments with multiple priorities.
• Comfortable being both strategic and hands-on—creative producer, analyst, and project manager.
• Strong collaboration and influence skills across diverse teams and functions.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow…