Junior Manager, Fan Engagement

Overview

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
Curiosity, Collaboration, and Commitment.

• Curiosity:
  We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration:
  
  Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment:
  We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. We are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Junior Manager, Fan Engagement

LA or NYC

We are seeking a highly organized and motivated Junior Manager, Fan Engagement to join Warner Music Group’s Global Marketing team.

The Junior Manager, Fan Engagement (LA) will play a key role in delivering Warner Music Group’s CRM and direct-to-fan campaigns across email and mobile channels. As part of the Global Marketing team, this role supports the execution of high-volume campaigns that connect artists directly with their fans worldwide. The role requires hands-on CRM and email production experience, attention to detail and a passion for music marketing.

Working closely with label stakeholders and the global Fan Engagement team, the Junior Manager will ensure campaigns are built, tested and deployed to the highest standard, while contributing to best practices that make WMG’s direct-to-fan marketing more effective.

• Build, test and deploy email, SMS and Whats App campaigns for artists across WMG labels globally.
• Collaborate with label stakeholders and internal teams to ensure campaigns are delivered accurately and on time.
• Maintain a high standard of quality control across all campaign assets and workflows.

• Develop and maintain campaign templates and examples that raise standards and streamline future planning.
• Contribute to fan-first marketing strategies that help labels grow and monetize their audiences.
• Support the adoption of best practices in campaign execution across the company.

• Provide reporting and insights on campaign performance to help improve engagement and ROI.
• Support the wider Fan Engagement and Audience teams in ensuring fan data is accurate, segmented and actionable.
• Assist in monitoring how fans interact with campaigns to refine targeting and content.

• Gain proficiency with Salesforce Marketing Cloud and WMG’s broader marketing technology stack.
• Use project management tools (e.g. Airtable, Asana, Trello, ) to manage campaign workflows.
• Stay current on new features and updates to tools, recommending improvements where relevant.

• You have 2-3 years’ experience in CRM or campaign production (email/SMS/Whats App), ideally in music or consumer-facing industries.
• You have hands-on experience building and deploying campaigns in Salesforce Marketing Cloud or similar platforms.
• You have working knowledge of HTML/CSS/SQL.
• You are comfortable managing multiple campaigns in a fast-paced, deadline-driven environment.
• You are proficient with Excel/Google Sheets and presentation tools.
• You have experience with project management…