Senior Director, Publishing - Apex Legends

Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. A team where everyone makes play happen.

• Own the publishing strategy and execution for APEX Legends, spanning global marketing, commercial planning, communications, and franchise operations.
• Serve as the primary publishing partner to Studio leadership, aligning creative goals, live-service priorities, and business outcomes.
• Lead global go-to-market planning for seasons, events, features, and major franchise moments — from player acquisition through long-term retention and monetization.
• Champion a player-first, live-service mindset, grounded in data, community insight, and continuous learning.
• Oversee campaign development and optimization, including positioning, audience growth, lifecycle marketing, and engagement strategies across platforms and regions.
• Lead a cross-disciplinary publishing team, collaborating closely with EA Marketing, Finance, Analytics, Player Experience, and Studio teams.
• Partner with publishing and franchise leadership on portfolio strategy, investment prioritization, and innovation in live-service publishing.
• Build, develop, and inspire high-performing teams, fostering a culture of accountability, creativity, and operational excellence.

• 12+ years of experience in publishing, marketing, commercial, or franchise leadership within gaming, entertainment, or tech.
• Demonstrated success operating and scaling live-service or free-to-play titles at global scale.
• Strong understanding of player behavior, communities, and platform ecosystems, including console, PC, and emerging distribution models.
• Proven ability to drive business outcomes through creative excellence, operational rigor, and data-informed decision-making.
• Experience influencing across creative, technical, analytical, and commercial partners.
• Track record of building and leading diverse, high-impact teams in fast-paced, evolving environments.

• Strategic Integrator:
  You connect creative ambition, player needs, and commercial performance.
• Live-Service Leader:
  You understand how franchises grow through seasons, communities, and trust over time.
• Player-Obsessed:
  You listen to players, creators, and communities — and act on what matters.
• Data-Driven:
  You balance instinct and insight, adapting quickly in a constantly evolving ecosystem.
• Confident Leader:
  You lead through complexity with clarity, resilience, and optimism.
• Cultural Champion:
  You build inclusive, collaborative teams that perform at the highest level.

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

• California (depending on location e.g. Los Angeles vs. San Francisco) $210,600 - $320,000 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law.

EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.