Senior Specialist, FC Media

Locations
:
Los Angeles - Del Rey, California, United States of America

Role

212369

Worker Type

Regular Employee

Studio/Department

Marketing

Work Model

Hybrid

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Senior Specialist, FC Performance Media

The future of entertainment is interactive, and our Growth Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to engage with our amazing franchises and experiences in various ways. We re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Senior Specialist of FC User Acquisition/Performance Media to join the Growth Marketing Organization. You will report into the Senior Manager of FC Performance Media, and be directly responsible for growing FC on console and PC. This is a hybrid role, with 3 days a week scheduled in the Los Angeles, Del Rey office.

Responsibilities

• You will develop and implement media buying strategies to improve campaign efficiency for the FC franchise, on Console and PC
• You will activate digital campaigns across multiple channels, including Meta Ads, Google Ads, Tik Tok, X, and programmatic networks
• You will use data analysis and hypothesis testing to create relevant insights that improve creative development and channel mix strategies, ensuring the team refines and shares growth marketing plans across the team for maximum impact.
• You will develop strategic partnerships with important partners, such as Brand, Creative, and Analytics
• You will manage the relationship with external agencies and ad networks to ensure success for the FC Franchise
• You will work directly with the Senior Manager and Director of FC Performance Media to implement strategies to grow and maximize revenue for the FC Franchise

Requirements

• You have 3+ years of experience in mobile media buying/user acquisition/performance marketing
• You re experienced in building user acquisition campaigns in the gaming or sports category with the ability to improve business metrics (ROAS, LTV)
• You have curiosity and experience testing new advertising channels, partners and formats
• BA/BS Degree in marketing/finance or equivalent quantitative field
• Experience working in a metric-driven role focused on return on investment
• Passion/knowledge for video games and sports
• Knowledge of Excel Google applications

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

Pay is just one part of the overall compensation at EA.

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

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