Manager, Social Media

Overview

The Los Angeles Football Club (LAFC) is an MLS soccer club serving the greater Los Angeles area. LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise, and success in the fields of entertainment, sports, technology, and media.

LAFC is invested in the world’s game and Los Angeles, constructing, and developing the 22,000 seat BMO Stadium and a top-flight training center on the campus of Cal-State Los Angeles.

The Social Media Manager will join a social media team responsible for the creation and distribution of content across LAFC’s multiple social channels. This person will focus on filming and editing compelling video content for the Club’s social platforms that connects with our community and audience. This highly creative individual will also co-manage the execution of our social media strategy across multiple channels.

This role will require travel to various work locations, such as being on-site at our corporate offices, the team’s training facility, BMO stadium, and as well as traveling to all LAFC matches to capture content.

This person will collaborate across multiple departments at LAFC, including Design, Video, Brand, Community, Partnerships, Communications, and Team Operations.

This role reports to the Director, Social Media and Marketing.

LAFC is currently operating on a hybrid work model with a minimum of 2 in-office days per week. Please note that this may vary by role, and your scheduled in-office days are up to the discretion of your supervisor.

• Content Creation:
  Produce high-quality, engaging short-form vertical videos optimized for social media platforms such as Tik Tok, You Tube Shorts, Instagram Stories, and more.
• Video Editing:
  Edit videos to create compelling stories, ensuring alignment with the brand’s voice and style guidelines.
• Platform Management:
  Manage and maintain content calendars for each social platform, ensuring consistent, timely, and strategic posting. Ensure all LAFC social content is optimized for each platform.
• Collaboration:
  
  Work closely with the design and content teams to develop creative concepts and campaigns that resonate with the target audience.
• Trend Monitoring:
  Consistently stay up to date with the latest trends, strategies, and techniques in social media, with a specific focus on short-form video content.
• Community Engagement:
  Monitor and respond to audience comments and messages, fostering a sense of community and engagement for the Club.
• Analytics and Reporting:
  Track and analyze the performance of social media content, providing insights and recommendations for optimization.
• Supporting Team Efforts:
  Assist the broader team with additional tasks and projects as needed, contributing to the overall success of the social media strategy.
• Travel and attend all home and away games.
• Other duties as assigned by Supervisor/Management.

• Bachelor’s degree in Marketing, Communications, or a related field from an accredited college or university.
• Minimum of 3 years of experience in social media management, preferably in the sports or live entertainment industry.
• Previous experience capturing content in a live event environment.
• Experience with major social media platforms such as Tik Tok, You Tube Shorts, Instagram Stories, and other vertical video formats.
• Familiarity with and passion for social media in a fast-paced, dynamic, and evolving digital environment.
• Strong understanding of social media metrics and the ability to make strategic, data-driven decisions.
• Demonstrated success in growing social accounts, particularly in engagement and follower growth.
• Proficient and comfortable with video editing software.
• Ability to multitask and make sound decisions in a fast-paced and unstructured environment with frequent interruptions and demanding deadlines.
• Ability to attend and travel with the team to all home and away games. Must be able to obtain or possess a valid,…