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Social Media Manager; US - CapCut

Job in Los Angeles, Los Angeles County, California, 90079, USA
Listing for: ByteDance
Full Time position
Listed on 2026-02-06
Job specializations:
  • Creative Arts/Media
    Digital Media / Production, Creative Advertising / Marketing, Digital Marketing
Job Description & How to Apply Below
Position: Social Media Manager (US) - CapCut

Responsibilities

About the Role We’re looking for a high-impact social media strategist and creative thinker to define and elevate Cap Cut’s global presence across social platforms. This role sits at the intersection of brand storytelling, culture, creativity, and community — owning how Cap Cut shows up, speaks, and connects with users worldwide. You’ll be responsible for building Cap Cut’s official social channels into best-in-class brand accounts that people follow for Cap Cut updates, inspiration, ideas, and cultural relevance.

  • Lead Global Social Strategy
    • Define and drive Cap Cut’s global social media creative direction and storytelling framework to position Cap Cut as the ultimate AI-powered content creation suite
    • Own Cap Cut’s official presence across Tik Tok, Instagram, You Tube, X, and emerging platforms
    • Translate brand positioning, AI storytelling, feature launches, cultural moments, and user insights into clear social narratives and content strategies
    • Own social performance end to end, balancing data-informed insights with strong creative judgment to continuously evolve strategy, execution, and creative standards.
  • Create Social-First, Platform-Original Content
    • Develop platform-original creative ideas that spark engagement, conversation, and shareability
    • Leverage trends, memes, formats, and social mechanics to create viral moments without compromising brand tone
    • Build strong community energy through interactive formats, comments strategy, creator conversations, and social-first campaigns
    • Lead UGC-driven feature launches for features such as AI effects, Photo editing tools, Fonts/Stickers
    • Work with Product Marketing and XFNs to design integrated social content around major product releases, cultural moments, IP collaborations, and partnerships
  • Manage Partners
    • Manage and collaborate with external creative partners and content vendors
    • Ensure high-quality execution while continuously optimizing creative formats per platform
    • Push partners beyond execution toward original, culturally relevant ideas
  • Qualifications

    Minimum Qualifications

    • 3+ years of experience in social media marketing;
      Bachelor's degree or above; basic video editing and design skills required
    • A globally experienced strategist with strong creative instincts and cultural sensitivity, experienced in building high-quality brand social accounts at scale

    Preferred Qualifications

    • Passionate about editing and content creation, highly curious and familiar with AI-powered creative tools
    • Strong in both strategy, data, and creative execution, with a sharp eye for platform nuances and creative details
    • Self-motivated and goal-oriented, able to thrive in a fast-paced, multicultural global team environment
    About Cap Cut

    Cap Cut is an all-in-one video editing app that empowers creators to express themselves and transform videos into creative masterpieces. In addition to its basic features, such as video editing, text, stickers, filters, colors and music, Cap Cut offers free advanced features, including keyframe animation, smooth slow-motion effects, chroma key, Picture-in-Picture (PIP), and stabilization to help you capture and snip moments.

    Why

    Join Byte Dance

    Inspiring creativity is at the core of Byte Dance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

    As Byte Dancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

    Diversity

    & Inclusion

    Byte Dance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Byte Dance, our mission is to inspire creativity and enrich life.…

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