Creative Strategist

Base pay range

$/yr - $/yr

Annual Bonus

The Performance Creative Strategist owns paid creative strategy for Thread Beast. This role is responsible for generating insights, forming hypotheses, and guiding what creative gets made —
not producing assets themselves
. This role sits at the intersection of creative, media, and data
, translating paid performance signals into clear creative direction. The Performance Creative Strategist ensures creative testing is disciplined, conversion-oriented, and continuously improving in hit rate so that CAC efficiency can be sustained s is a critical role in building a hypothesis-driven creative system
, where learnings compound over time and creative decisions are fast, focused, and measurable.

• Own the paid creative strategy across performance channels (Meta, Tik Tok, Google; others as applicable).
• Develop structured, testable creative hypotheses informed by performance data, consumer behavior, and platform best practices.
• Develop and share a weekly creative insights report that directly informs the following week’s creative hypotheses, briefs, and testing priorities.
• Build and maintain hook, angle, format, creator POV, and objection frameworks to guide testing.
• Define what is being tested, why it matters, and what success looks like before assets are produced.
• Ensure creative exploration is disciplined and aligned with CAC constraints.

• Translate insights into clear, actionable creative briefs for Creative Operations, Producers, and external partners.
• Brief in new concepts that are grounded in performance learnings, not subjective taste.
• Provide strategic creative feedback to ensure assets align with hypothesis intent and conversion goals.
• Partner closely with Creative Ops to prioritize what gets produced each cycle.
• Ensure creators and partners understand what “paid‑usable” creative looks like.

• Analyze paid creative performance data including CTR, thumb‑stop rate, CPA, CVR, and CAC contribution.
• Produce weekly and monthly creative performance readouts using platform data, Slides, and Sheets.
• Identify winning and losing creative patterns across hooks, angles, formats, creators, and offers.
• Synthesize insights into clear recommendations that directly inform what we produce next.
• Increase the team’s creative hit rate over time (more winners, fewer wasted tests).

• Define testing frameworks that allow creative to earn spend quickly or exit fast.
• Support weekly scale / iterate / kill decisions on all paid creative.
• Ensure inefficient creative does not silently erode CAC.
• Partner with Paid Media to align creative strategy with spend allocation decisions.
• Continuously improve learning velocity without increasing production waste.

• Work closely with Performance Marketing, Creative Operations, Creative Producers, and external partners.
• Serve as the insight owner in the creative ↔ performance loop.
• Participate in creative ideation and brainstorming sessions as a strategic lead.
• Present creative strategies, learnings, and recommendations confidently to senior stakeholders.
• Stay current on platform trends, creative best practices, and competitive patterns — filtering signal from noise.

• A majority of creative assets launched are hypothesis‑driven.
• Paid creative hit rate materially improves over time.
• Creative learnings compound week to week instead of resetting.
• CAC becomes more stable and predictable as spend scales.
• Paid teams receive clearer direction and higher‑quality briefs.
• Creative decisions are faster, more confident, and more measurable.
• Reduced reactive execution burden on Growth and Paid Media leaders.

• 3–6+ years of experience in performance creative strategy, growth marketing, or paid media insight roles.
• Strong understanding of paid social and digital acquisition channels (Meta, Tik Tok, Google).
• Deep familiarity with creative KPIs and how creative impacts performance outcomes.
• Proven ability to translate data, trends, and consumer insights into creative direction.
• Confident communicator and presenter, comfortable working with senior stakeholders.
• Highly structured thinker who values hypothesis‑driven decision‑making.
• Creative instincts paired with strong analytical judgment.
• Does not need to design, edit, or produce assets (hands‑on execution is a plus, not a requirement).

• Mid‑Senior level

• Full‑time

• Marketing, Art/Creative, and Strategy/Planning

• Retail Apparel and Fashion