Commercial Director

Company Description

EQUESTRYAN is a full-service media production company based in New York City, specializing in live-action, editorial, and branded content. We manage everything from budgeting and logistics to crew management and post-delivery, ensuring efficient project execution. Our team partners with agencies and brands across all regions to deliver complex shoots with precision, transparency, and creativity.

This is a CONTRACT/PROJECT FEE role for a Commercial Director with EQUESTRYAN. As a Commercial Director, you will be responsible for translating a brand’s message, campaign strategy, or creative brief into a compelling visual story. Lead the creative and technical execution of commercials, branded films, and other advertising content — balancing artistic vision, performance direction, and production realities.

• Creative Interpretation: Collaborate with agency creatives, clients, and producers to interpret scripts, storyboards, and brand goals into a cohesive visual concept.
• Pre-Production Leadership: Oversee casting, location scouting, art direction, shot listing, and collaboration with department heads (DP, production designer, wardrobe, etc.) to ensure creative alignment.
• Direction on Set: Lead the shoot, direct actors or talent, and manage the crew to achieve the desired tone, performance, and visual style within budget and schedule.
• Client & Agency
  
  Collaboration:
  
  Communicate effectively with clients and agency teams on set and in prep to maintain trust, address feedback, and align on the brand’s objectives.
• Post-Production Oversight: Work closely with editors, colorists, and sound designers to maintain the integrity of the concept through the final cut.
• Brand Consistency: Ensure the final piece aligns with the brand’s visual identity, tone, and marketing strategy.

• Strong storytelling instincts — able to convey emotion and clarity within short runtimes.
• Deep understanding of composition, lighting, performance, and pacing.
• Experience collaborating with agencies and clients under tight deadlines.
• Excellent communication and leadership on set.
• Familiarity with production workflows, post pipelines, and emerging media formats (social, digital, broadcast).
• Ability to adapt style to different brands while maintaining creative identity.

• Prior experience in directing commercials, branded films, or music videos.
• Portfolio/reel showcasing commercial storytelling and brand work.
• Often collaborates with a production company or agency, though some directors work independently or freelance.

If you’re interested in knowing more, please reach out directly via Linked In message or email with the following:

Please include “Commercial Director — [Your Name]” in your subject line if emailing.

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Message me directly here on Linked In.