Creative Manager

ROLE OVERVIEW

The Creative Manager is the connector between strategy and production — ensuring Hello There Collective’s creative vision translates seamlessly into shoot execution and final content.

This role owns the creative development and execution of shot lists
, acting as the key link between social strategy and on-set production. They ensure every scene, model, prop, and detail supports the brand narrative and social strategy behind the work.

The Creative Manager balances creative leadership with operational precision — managing shot list planning, visual direction, and creative consistency across all productions.

They ensure that every shoot — whether influencer-led, UGC, or campaign-level — meets Hello There’s creative standards and captures content that performs across platforms.

• Translate social strategies and content plans into comprehensive shot lists that balance storytelling, performance goals, and creative diversity.
• Partner with the Social Director and Producer to ensure shot lists meet platform needs (Tik Tok, Instagram, You Tube Shorts).
• Develop visual frameworks for shoot days, mapping scenes, models, and setups to key content pillars.
• Ensure shot lists align with strategy objectives — awareness, engagement, conversion, or community building.
• Manage revisions and feedback across departments to finalize approved shot lists before each production.
• Continuously optimize shot list templates and creative processes for efficiency and output quality.

• Maintain Hello There’s creative quality standards across all content — from studio to influencer-led shoots.
• Review creative concepts and pre-production plans for visual alignment, tone, and storytelling strength.
• Partner with the Creative Director to evolve the agency’s visual identity and ensure it scales across brands.
• Collaborate with Social and Account teams to ensure concepts ladder up to brand strategy.
• Oversee lighting, framing, styling, and creative execution to ensure deliverables match approved references and brand tone.
• Conduct creative quality control on final assets before client delivery.

• Oversee model casting and wardrobe styling to ensure all talent and looks are on-brand, inclusive, and visually elevated.
• Collaborate with the Producer to confirm model diversity, fit, and overall brand alignment.
• Provide creative notes during styling selections, ensuring cohesion between wardrobe, props, and setting.
• Ensure styling and set direction support social-first storytelling and content variety.
• Be present (virtually or in person) on set for key shoots, providing creative oversight and ensuring adherence to shot list direction.
• Troubleshoot creative issues in real time and make confident visual decisions during production.

• Partner with the Social Director and Account Director to align shot list priorities with campaign deliverables and timelines.
• Collaborate with the Producer on pre-production planning, ensuring creative clarity and schedule efficiency.
• Work closely with the Influencer Director to ensure influencer-led content maintains brand creative standards.
• Provide feedback loops to Social and Growth teams post-shoot — what worked, what content performed, and what to iterate.
• Document key learnings to improve future shot list design and production strategy.

• Own the shot list process from ideation through post-production — ensuring clarity, organization, and deadlines are met.
• Maintain consistent naming conventions, visual references, and file organization across shoots.
• Collaborate with the Producer to track deliverables, version control, and shot coverage.
• Create or refine internal creative documentation (styling guides, lighting references, creative briefs).
• Contribute to creative pre-pro decks and client-facing visual direction presentations.