Social Producer, TikTok; Complex Shop + Events

Company And Culture

Created in 2002 by Marc Eckō, Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and sports. Complex is a juggernaut in the content and culture space, delivering unprecedented global reach.

Complex is the world’s definitive cultural commerce, content, and experiential platform. We have created an all-new operating system built for the next generation, seamlessly integrating discovery, inspiration, community, and shopping. The company represents an expansion of the original vision with a deep understanding of convergence culture and its impact on contemporary society.

Whether through video, long‑form editorial, or social content, Complex tells stories that engage dynamic conversation with our communities. Our internet‑breaking cover stories document the heroes of culture and take them to the next level through product collaboration and shoppability.

Complex has become experts in creating immersive environments at our IRL experiences and cultural events. Complex Con is our flagship festival bringing together the world’s most influential brands and artists for an unforgettable weekend of style, sneakers, art, design, food, music, inspiration and more.

Join us to help redefine the way people shop, while building a global marketplace that moves at the speed of culture. Complex is committed to building a high‑performing team that is passionate about what they do and the communities we serve.

Everyone at Complex truly believes in the company and its mission; it’s a requirement for working here. There is synergy within the teams that make Complex what it is, a well‑oiled machine. Employees are at the forefront of the company's success because every one of us is given the opportunity to provide suggestions, feedback, and direction.

At Complex, we sit at the crossroads of culture, commerce, and community. This is a unique opportunity to lead the frontline of our Tik Tok strategy—creating and amplifying content that not only fuels our shop and events, but also drives cultural conversation.

Complex is seeking a Social Producer, Tik Tok to own and grow the day‑to‑day Tik Tok presence for Complex Shop and Complex’s IRL events (including Complex Con, Family Style, and other cultural activations). This is a mid‑level role for a hands‑on creator, strategist, and community builder who knows how to speak Tik Tok’s language, drive cultural relevance, and convert audience attention into measurable brand and commerce impact.

The ideal candidate is a social content creator expert that has 3–5+ years of direct Tik Tok experience for consumer, e‑commerce, or entertainment‑driven brands (e.g. streetwear, sports, music, or lifestyle), and is fluent in both native Tik Tok content creation and community growth.

• Content Creation & Management:
• Develop and execute a Tik Tok‑first content calendar for Complex Shop and IRL events.
• Concept, shoot, & edit native‑style Tik Tok content (short‑form video, photo, trends, product features, behind‑the‑scenes, etc.).
• This person knows what is on‑trend and how to create content that resonates with target audiences.
• Ensure creative output is aligned with Complex’s brand voice and optimized for Tik Tok culture and algorithms.
• Influencer & Creator Network:
• Build and manage a network of on‑air talent that can be featured across content.
• Handle outreach, negotiation, briefs, and relationship management with talent.
• Campaign Execution:
• Partner with merchandising, events, marketing studio, and growth teams to bring product drops and event experiences to life on Tik Tok.
• Launch Tik Tok‑native content tied to commerce, content, and cultural moments.
• Drive measurable results across awareness, engagement, and conversions.
• Analytics & Insights:
• Monitor Tik Tok analytics and platform trends, making real‑time adjustments to content strategy.
• Report on performance, learnings, and ROI to marketing leadership.
• Stay ahead of emerging Tik Tok features, formats, and best practices.

• 3–5+ years of hands‑on experience managing Tik Tok content strategy for a…