Shop - Category & Merchant Growth Manager

Responsibilities

Team Overview
You've seen the virality and impact of #Tik Tok Made Me Buy It . Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making Tik Tok the leading, on‑trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.

About the Role
We are looking for a highly motivated Category & Merchant Growth Manager to accelerate growth for our Art and Nature team (Crystal, Plants, Art and Antiques categories.) The ideal candidate will combine category strategy, merchant operations, supply judgment, and content‑driven commerce to build a scalable and healthy category ecosystem. This role requires strong ownership, cross‑functional collaboration, and the ability to work directly with merchants to unlock growth through content, assortments, pricing, and operational excellence.

• Define category strategy, assortment roadmap, and merchant structure based on supply, trends, and user behavior.
• Identify category gaps (supply, content, logistics, professionalism) and propose actionable programs.
• Build category‑level frameworks for assortment planning, merchant segmentation, and lifecycle operations.
• Acquire and incubate merchants to support category growth; map and onboard strategic supply partners (greenhouses, crystal suppliers, artists/galleries, distributors, auction houses); drive activation, growth, retention, and operational health.
• Diagnose merchant performance (assortment, content, conversion, delivery, pricing), and develop tailored growth plans.
• Guide merchants on Tik Tok‑native content, short‑form video, live shopping, and creator collaboration; and drive merchant adoption of tools (e.g. Auction features) and programs that enhance GMV and repeatability.
• Discover innovative collaborative models that align to the merchant's short‑term and long‑term development plans, and invest platform resources effectively and efficiently.
• Solve key challenges in business growth by strong collaboration with cross‑functional teams.

Minimum Qualifications:

• Experience in e‑commerce, marketplace operations, category management, or merchant growth.
• Strong analytical and problem‑solving ability; comfort with metrics, funnels, segmentation, and GMV decomposition.
• Proven ability to influence merchants and drive execution in fast‑paced environments.
• Deep familiarity with Tik Tok content formats (short video & live), creator ecosystem, and user behavior.
• Excellent communication and stakeholder management skills; ability to work cross‑functionally.
• Strong owner mindset, with willingness to move between strategy and hands‑on operations.

Preferred Qualifications:

• Experience in specialty verticals such as Crystals, Plants, or Art
• Experience in fast‑growing marketplaces
• Experience with live commerce or creator/influencer partnerships

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed…