Senior Analyst, Lifecycle and Performance Los Angeles, California,

Senior Analyst, Lifecycle and Performance

About Ruggable:

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that is disrupting the home décor industry.

Our mission is to empower our customers to live vibrantly with beautiful products that don’t compromise on function. If you’re passionate about consumer products, e-commerce, and high-growth start‑ups, keep reading!

Job Summary:

We are seeking a highly analytical, systems‑oriented, and seasoned Lifecycle & Performance Senior Analyst to lead the reporting and performance visibility for Ruggable’s growth and retention engines. Reporting to the Director of Reporting, Analytics & Insights, you will serve as primary authority on marketing data, ensuring our data architecture—from reporting and UTM management to segmentation using an RFM model—is accurate, actionable, and standardized across all global storefronts.

The Lifecycle & Performance Analyst is the connective tissue between raw data and marketing execution. You are a power user of marketing platforms such as Klaviyo, PostScript, Meta, and Google, with the technical agility to build the reporting frameworks that allow us to mimic and scale US‑based insights across our international storefronts.

Beyond reporting, you are a strategic partner in real‑time decision‑making. You provide the data‑backed conviction required for high‑impact pivots—whether that means optimizing intraday paid spend, shifting budget between channels, or deploying rapid‑response retention tactics during high‑stakes promotional windows. You ensure that every investment shift, from acquisition to lifecycle, is driven by clear performance signals and a deep understanding of incremental value.

• Creative Performance:
  Produce creative‑asset‑level reporting by systematically pulling all deployed Email, SMS, and Direct Mail assets and pairing each with its associated engagement, revenue, and efficiency metrics for executive‑ready weekly business readouts.
• Revenue Forecasting:
  Build and maintain daily and weekly lifecycle revenue forecasts grounded in historical performance curves, leveraging cohort‑based analysis to project final revenue outcomes from early and incomplete data.
• Channel Preference:
  Analyze customer engagement across Email and SMS to determine channel preference and optimal send strategies, informing decisions around single‑channel versus multi‑channel lifecycle execution.
• A/B Testing:
  Lead A/B test analysis across lifecycle channels, ensuring statistical significance, validating test outcomes, and translating results into clear, actionable recommendations for optimization and scale.
• LTV Modeling:
  Own lifetime value and lifetime revenue modeling across lifecycle programs, leveraging cohort analysis to evaluate performance by acquisition channel, first product purchased, and repeat purchase behavior over time.
• Discount Analysis:
  Track and analyze discount usage across lifecycle channels, reporting on where and when promotions are applied and quantifying overall discount rate by channel and customer segment.
• Subscriber Value:
  Monitor and report on average value per subscriber and revenue per subscriber for Email and SMS programs, surfacing trends that inform list growth strategy and lifecycle investment decisions.

• Investment Agility:
  Support real‑time decisions around spend pivots, identifying when to shift investment up or down based on intraday performance, MER, and ROAS targets.
• Tracking & Attribution Governance:
  Take a lead role in UTM parameter management. You will establish and enforce a standardized UTM taxonomy across all channels to prevent data fragmentation and ensure flawless attribution.

• Global BI Infrastructure:
  Lead the functional transition from Looker to Sigma,…