Manager, F&B Licensing

Overview

Manager, F&B Licensing

We foster a high-performance environment where individuals are trusted to make decisions and are expected to act in the best interest of the company. We value creativity, innovation, direct communication, and a relentless pursuit of excellence. We encourage taking smart risks, embracing curiosity, and continuously raising the bar. We look for team members who are self-motivated, highly accountable, thrive in a fast-paced environment, and are passionate about making an impact through their work.

Employees are empowered to take ownership of their contributions, collaborate across teams, and adapt as we continue to scale and evolve.

• Day-to-day management of the food & beverage categories and the licensees that support that business (e.g., salty snacks, chocolate and confectionery, cereal, energy drinks, alcoholic beverages) including ownership of the relationship with licensees and category management (e.g. line planning, distribution, sales performance, etc.).
• Identify and evaluate licensing partners that can deliver on an established set of KPIs (e.g. quality, distribution, sales performance, marketing) and whose goals align with ours.
• Negotiate favorable deals and proactively manage licensees to achieve our short and long-term strategic goals.
• Possess strong analytical and financial skills to continually evaluate business and market performance, including category and consumer trends and whitespace opportunities.
• Be a strong internal and external category champion of the opportunity, vision, pitch and message with regards to our licensing strategy and our titles.
• Communicate our category plans to internal Consumer Products teams (Merchandise Strategy, Product Development & Creative, Ops) so they understand how their work can support category goal.
• Take a ‘talent friendly’ approach to the work and ensure appropriate internal stakeholders are involved in key decision-making.
• Be informed of the priorities and complexities of cross-functional teams (e.g. content, marketing, publicity, PR, social, etc.) and understand how consumer products benefit and support other teams’ work.

• Demonstrated, 7+ years of experience in outbound licensing function with food & beverage
• Food & beverage experience working with reputable brands
• Strong knowledge of the licensing landscape and value chain from ideation around IP through to delivery and consumer experience, including experience working with Brand Management/Product Development & Creative/Retail/Consumer Insights
• Ability to develop category plans and drive programs to completion
• Possess contacts and network of key stakeholders across the licensing landscape
• Deep partner engagement competency and ability to work with multiple, disparate stakeholders to foster strong, long term relationships that achieve the best outcome
• Ability to travel domestically and internationally up to 10% for partner meetings and trade shows

• $90-100/hr.