Principal Product Marketing Manager

Overview

We are looking for a product marketing leader to champion the adoption and success of our AI + Human Intelligence (AI+HI) initiatives. This individual will possess an outstanding ability to analyze problems and apply quantitative and analytical approaches toward trajectory-changing service and solutions. Strong strategic skills, seamless cross-functional partnerships, customer empathy, a bias for speed, and executive-level influence skills will be essential.

This leader will operate in strong partnerships with Analytics, Product Management, Service Delivery, and Finance. To be successful, you will bring a mix of strategic vision, communication skills, collaborative mindset, go-to-market experience, and a customer-centric orientation within a cross-functional, dynamic organization that moves with velocity.

• Leverage advanced market and competitive intelligence and data to deeply understand customer behaviors and market needs to proactively define function-wide strategies to capitalize on AI+HI growth opportunities with strategic and executional excellence.
• Develop a deep understanding of AI+HI offerings and value equations to influence product and service delivery roadmaps, pricing, and entitlements, to create compelling customer experiences that deliver distinct advantages in the market.
• Translate segment and marketplace needs into strategic product marketing plans to drive both acquisition and retention of users.
• Leverage the appropriate learning strategies, including qualitative and quantitative research and A/B testing to roll-out experiences that deliver improved business outcomes.
• Establish metrics for success and actively analyze business data to generate insights and make informed decisions that drive business results.
• Craft comprehensive and engaging narratives and messaging hierarchies that are customer and research-backed.
• Lead with operational rigor through the development of principle-based prioritization across an array of AI+HI offerings and initiatives.

• 10+ years professional experience in product marketing
• Bachelor’s degree required. MBA or equivalent experience preferred.
• Deep knowledge or experience with AI and human expert services is highly preferred.
• Experience influencing senior leaders and cross-functional stakeholders with data-backed visions to drive alignment and buy-in.
• Exceptional written and verbal skills to communicate objectives, recommendations, and results to senior leaders.
• Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results.
• Proven success in turning deep customer understanding into insightful market strategy and execution that drives business results.

Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. The expected base pay range for this position is:
Northern California (Mountain View): $197,000 - $266,500;
Southern California: $183,000 - $247,500.