Head of Strategic Partnerships

Role Overview

The Head of Partnerships will lead Weeday’s partnership strategy in the LA market and beyond. This person owns partnerships from strategy → deal → activation handoff, working cross-functionally with marketing and operations to ensure successful execution.

This is not a pure sales role and not an operations role. Success is measured by the quality, leverage, and impact of partnerships — not by volume alone.

• Own Weeday’s partnerships strategy across retail & wholesale, brand collaborations, sponsored partnerships, and etc.
• Identify high-leverage opportunities aligned with brand values and long-term growth goals
• Evaluate inbound partnership requests and proactively source new opportunities
• Determine which partnerships to pursue and which to decline
• Lead strategic retail and wholesale partnerships with select smoke shops, dispensaries, lifestyle retailers, and distributors
• Own deal structure, including pricing and margin alignment, MOQs, exclusivity, and launch strategy
• Manage key partner relationships to drive sustained growth and repeat business
• Work with operations on fulfillment, invoicing, and logistics

• Structure and negotiate brand collaborations, sponsored integrations, and event or cultural partnerships
• Focus on partnerships that drive brand awareness, cultural relevance, and long-term market influence
• Ensure all partnerships reinforce Weeday’s brand positioning and premium perception

• Lead all partnership negotiations from first conversation to signed agreement
• Own pricing logic and partnership economics
• Balance short-term revenue with long-term brand value
• Push back on unfavorable terms and protect brand integrity
• Maintain clear documentation and handoff for internal activation

• 4-8+ years of strategic partnerships/sales experience
• Deep experience within cannabis, smoke, or adjacent culture-driven industries
• A proven, real-world local and national network
• Exceptional negotiation skills—must be comfortable saying no to bad deals and selling a vision
• Extremely comfortable and confident in pitching collaboration opportunities to different clients and brands
• Fluent in digital media trends, strategies, and brand partnership best practices
• Base Salary: $80,000 – $110,000 per year
• Variable Compensation: Performance-based bonus tied to partner-driven revenue and strategic wins
• PTO accrual
• Employee discounts on products
• Opportunities for career growth and development