Manager, Membership

ABOUT THE LUCAS MUSEUM OF NARRATIVE ART

The Lucas Museum of Narrative Art believes in the power of illustrated stories to connect us. With a growing collection that encompasses artworks from across cultures, places, times, and mediums—including paintings, sculptures, murals, photography, comic art, book and magazine illustrations, and filmmaking—the museum explores narrative art’s potential to prompt questions, invite opinions, inspire community, and move people to think about the impact of images on our world.

The Manager, Membership Growth will support the launch of the Lucas Museum’s inaugural membership program—overseeing the strategic planning and execution of membership acquisition and engagement initiatives. This position reports directly to the Director of Membership and Development Operations. The primary objectives are to (1) acquire new members (local and national/international), (2) maximize member engagement through communications and events, and (3) ensure a best‑in‑class member experience to support the department’s membership revenue and retention goals.

• Develop campaigns and tactics to drive member acquisition and engagement, laying out the groundwork for long‑term loyalty and advocacy (building retention and lifetime value).
• Supervise and mentor the Coordinator, Membership Engagement, who will handle member services and support the execution of member events and engagement efforts.
• Primary stakeholder for membership direct mail, e‑marketing, and web efforts.
• Work with internal and external stakeholders to create, write, and implement specific membership marketing strategies—including direct mail acquisition, upgrade, and renewal efforts, on‑site promotions, brochures, paid social ads, and online incentives.
• Own online member journey, including newsletters, event invitations, automated flows, triggered campaigns, membership conversion, and lifecycle journeys (acquisition, onboarding, engagement, renewal, and win‑back).
• Collaborate with Special Events to plan and execute all member events.
• Serve as point person for the Visitor Services team, ensuring onsite membership upsell and customer service meets and exceeds set standards of excellence.
• Track membership revenue and other KPIs to inform strategy and pivot as needed.
• Assist with special projects or other departmental responsibilities and tasks, as assigned.

• Analytical Rigor: Simplifies complex problems by evaluating situations, gathering information, integrating multiple perspectives, and identifying best‑possible solutions. Invests time in planning, discovery, and reflection to drive better decisions and more efficient implementations.
• Courageous Communication: Works well with others both on the team and cross‑functionally, values diverse input, and communicates effectively to achieve organizational goals.
• Collaborative Excellence: Communicates key messages effectively, listens actively, and integrates feedback from team, peers, and leaders.
• Adaptive Resilience: Thrives in a rapidly changing environment, is flexible, and maintains a continuous growth mindset.
• Inclusive Interaction: Contributes to a culture where all employees feel valued and empowered to participate.
• Building Trust & Relationship Management: Shares information clearly, values others’ opinions, and rebuilds trust when necessary.
• Accountable Ownership: Takes responsibility for outcomes, respects boundaries, and delivers on deliverables in a timely manner.
• Strategic Alignment & Execution: Understands and aligns actions with organizational goals, incorporates multiple perspectives, and operationalizes ideas within the business model.

• Education & Experience
  • Bachelor’s degree preferred or equivalent experience.
  • 5+ years of marketing and/or communications experience.
  • Membership experience at a museum or cultural institution.
• Knowledge
  • Attention to detail and strong organizational skills.
  • Excellent interpersonal and communication skills, especially in writing.
  • Experience with marketing and event ideation and logistics.
  • Ability to create systems and processes.
  • Comfort with data and analytical tools.
• Skills
  • Expertise with…