General Manager

Base pay range

$/yr - $/yr

Job Title:

General Manager

Position Type: FTE

Location:

Remote

Job : #161833

A fast-growing premium Chinese spirits brand is establishing its U.S. entity in Los Angeles and is seeking a General Manager to lead U.S. market entry, brand localization, and full-cycle business operations. This role focuses on building the U.S. baijiu category from 0 to 1, including strategy, distribution, marketing, and team leadership.

• Market Strategy & Expansion: Build and own the U.S. market strategy, including brand positioning, pricing logic, retail/F&B channel roadmap, and annual revenue targets. Develop market penetration playbooks and category education frameworks.
• Go-to-Market Execution: Lead U.S. entry from product adaptation to distributor onboarding. Oversee channel development across Asian supermarkets, premium liquor stores, bars, restaurants, and cultural event partners.
• Brand Localization & Activation: Drive marketing localization through tasting activations, influencer partnerships, cultural storytelling campaigns, and events that introduce Chinese spirits to U.S. consumers.
• P&L Ownership & Operations: Manage the U.S. entity’s P&L, budget planning, inventory, compliance, and supply chain coordination. Ensure operational excellence and sustainable business growth.
• Leadership & Cross-Border
  
  Collaboration:
  
  Build and lead a U.S.
  
  -based team. Collaborate closely with HQ in Asia to align strategy, provide market feedback, and deliver clear performance reporting. Ensure quarterly goals are consistently met.

• 8+ years of experience in spirits / beverage / FMCG leadership roles in the U.S. market; understanding of the U.S. three-tier alcohol system strongly preferred.
• Proven track record in market-building or expanding a regional business from 0 to 1.
• Experience managing distributors, key accounts, and activation partners.
• Strong execution, strategic thinking, and hands‑on problem‑solving capability.
• Familiarity with cross-cultural communication and managing cross-border teams.

Founded in 2009, Intelli Pro is a global leader in talent acquisition and HR solutions. Our commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets us apart. We continue leading global talent solutions with a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Japan, Philippines, UK, India, Netherlands, and the EU.

Intelli Pro is an Equal Opportunity Employer, values diversity and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or any other legally protected group status. Moreover, our Inclusivity Commitment emphasizes embracing candidates of all abilities and ensures that our hiring and interview processes accommodate the needs of all applicants.

The pay offered to a successful candidate will be determined by various factors, including education, work experience, location, job responsibilities, certifications, and more. Additionally, Intelli Pro provides a comprehensive benefits package, all subject to eligibility.

Executive

Full-time

• Sales, Business Development, and Marketing

• Food and Beverage Services and Retail