Principal Product Manager, Topps

Principal Product Manager, Topps – eCommerce (Fanatics)

Location:

Los Angeles, California

Fanatics Collect is seeking an experienced Principal Product Manager to lead the eCommerce strategy and execution for

As the owner of this direct‑to‑consumer channel, you’ll be responsible for evolving our Shopify‑based storefront into a best‑in‑class destination for collectors and fans.

You will work cross‑functionally across design, engineering, marketing, operations, and business teams to build experiences that are both customer‑centric and revenue‑generating.

This high‑impact role is for a product leader who thrives in a fast‑paced environment, understands eCommerce and digital merchandising nuances, and can balance long‑term vision with rapid iteration.

• Own the product vision, roadmap, and execution for , spanning both front‑end user experiences and back‑end operational tools.
• Lead Shopify‑based platform evolution and customization to support limited‑edition product drops and evergreen merchandising strategies.
• Partner with marketing and growth teams to drive conversion, retention, and site traffic through optimized UX, content placement, and personalization.
• Collaborate with engineering and design partners to deliver seamless, mobile‑first customer journeys from discovery through checkout and fulfillment.
• Define and monitor key metrics (conversion rate, average order value, cart abandonment) to guide decision‑making and assess business impact.
• Identify friction in the purchase journey and lead initiatives to enhance site performance, navigation, search, and merchandising capabilities.
• Serve as the internal subject matter expert for Shopify and consumer eCommerce experience, helping guide cross‑functional planning and investments.
• Help establish a culture of experimentation through A/B testing and rapid iteration grounded in user insights and behavioral data.

• Minimum of 7 years product management experience, ideally focused on consumer eCommerce, Shopify, or similar digital retail platforms.
• Proven ability to manage consumer‑facing product development from inception to launch, with a keen eye for user experience and commercial outcomes.
• Highly analytical and fluent in using data to inform roadmap decisions, evaluate experiments, and uncover optimization opportunities.
• Strong communicator and collaborator, able to synthesize complex requirements and align diverse stakeholders.
• Comfortable operating in a matrixed, cross‑functional environment with fast‑moving priorities.
• Familiarity with SEO, conversion rate optimization, and digital merchandising best practices.
• Passion for collectibles, sports, or fandom‑driven communities is a plus.

Fanatics is building a leading global digital sports platform, offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.