Shop – Methodology Research & Strategy Operations Manager

Tik Tok Shop – Methodology Research & Strategy Operations Manager

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Full-time, Mid-Senior level. Job function:
Management and Manufacturing. Industries:
Technology, Information and Internet.

About the team

With the rapid expansion of Tik Tok Shop's business in the US market, the Marketing & Methodology team supports the platform’s e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.

• Develop general merchant operation methodologies and industry-specific operating solutions for Tik Tok Shop US, based on data analysis, merchant research, and in-depth case studies.
• Evaluate merchant operating performance across different growth stages, identify key drivers and bottlenecks, and distill scalable e-commerce operating methodologies to guide merchants toward measurable business results.
• Lead deep-dive research on key strategic topics, including creator collaboration models, merchant self-produced content, and search, recommendation, and marketplace operations.
• Define core operating metrics and evaluation frameworks to support methodology development and continuous iteration.
• Synthesize research findings into structured strategy frameworks and methodologies, and support cross-functional teams with analytical insights and strategic guidance.

Minimum Qualifications:

• Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field.
• 5+ years of experience in research-driven roles within content-driven e-commerce, including strategy research, central strategy teams, business analytics, or roles focused on scaling operating models through data and insights.

Preferred Qualifications:

• Strong research, analytical, and abstraction capabilities, with the ability to identify merchant operating patterns, uncover underlying drivers of performance, and synthesize insights into structured, scalable methodologies; deep understanding of the e-commerce value chain.
• Excellent cross-functional collaboration and influence skills, with a strong sense of ownership and strategic perspective; ability to work closely with product, marketing, and industry operations teams to translate research insights into frameworks, tools, and scalable solutions.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate…